Broadcasters, production companies, publishers, influencers, creative industries, and more will be able to take advantage of the change Facebook has expanded the eligibility criteria for the use of In-Stream ads, as well as opening up their use for live streams. Pages now need 600,000 total minutes viewed and five or more active video uploads to […]
Tag archives: advertising
Discovery combines sport and entertainment marketing solutions
The combination comes after the launch of OTT platform discovery+ in January Discovery has revealed that it has combined it sport and entertainment marketing solutions. Brand partners will be able to access all of Discovery’s content, on all platforms and in all territories, through a central buying point. This includes offshoots such as Eurosport and […]
Ocean Outdoor and BT Sport to air Champions League outdoors
The exclusive digital content deal is the first of its kind for the outdoor advertising board company Outdoor advertising board company Ocean Outdoor has signed a deal with BT Sport to show content from its Champions League broadcasts. The agreement means that Ocean Outdoor will be able to broadcast next-day match clips from the UEFA […]
Santa Cruz bike ad gets creative during lockdown
A miniature model of Santa Cruz’ new mountain bike, in a back garden in Glasgow, replaces a planned road trip around Greece with Danny MacAskill and Josh Lewis. The advertising campaign for Santa Cruz Bicycles new mountain bike, the 5010, was originally planned to be a road trip through Greece starring Santa Cruz athletes Danny […]
Mediapro extends virtual advertising deal with Supponor
It will allow the company to continue using the tech in La Liga matches Virtual advertising company Supponor and sports production company Mediapro have agreed a long-term licensing deal for the former’s products. Supponor currently supplies its LED perimeter replacement, Digital Billboard Replacement (DBRLive), and virtual carpet, Natural Scene Augmentation (NSA,) systems to Mediapro. DBRLive […]
Sky Creative Agency releases F1 promo
The first grand prix will take place next weekend Sky Creative Agency has released its campaign for the new Formula One season. As part of the TV, radio, print, social and digital campaign, the company has delivered a promotional video starring drivers Lewis Hamilton and Charles Leclerc for Sky Sports. Filmed across four continents in […]
Espanyol to deploy Supponor ad tech at all La Liga home matches
Tech can be used to tailor advertising to different regions and demographics La Liga side RCD Espanyol de Barcelona are to deploy Supponor tech at all home league games. Espanyol will be making use of the company’s DBRLive virtual replacement technology and NSA virtual carpet placement solution. These are used in conjunction with LED perimeter […]
STADS launches with Del Piero backing to assist targeted in-stadium ads
Advertisers will be able to target advertisements towards certain markets through broadcast Advertising platform STADS has launched with the backing of legendary Italian footballer Alessandro del Piero. Founded in 2018, the company aims to make it easier for advertisers to find the relevant games and times to place their commercials on in-stadium boards for international […]