James Livingston, features producer at Sunset+Vine, reveals the work that went on behind the scenes at the Mercedes-Benz UCI Mountain Bike World Cup With the COVID-19 pandemic adversely impacting all aspects of production in 2020, we knew we had our work cut out for us ahead of the Mercedes-Benz UCI Mountain Bike World Cup for […]
Tag archives: mountain bike
Santa Cruz bike ad gets creative during lockdown
A miniature model of Santa Cruz’ new mountain bike, in a back garden in Glasgow, replaces a planned road trip around Greece with Danny MacAskill and Josh Lewis. The advertising campaign for Santa Cruz Bicycles new mountain bike, the 5010, was originally planned to be a road trip through Greece starring Santa Cruz athletes Danny […]