Facebook adds In Stream Ads for Live videos and expands eligibility

Broadcasters, production companies, publishers, influencers, creative industries, and more will be able to take advantage of the change Facebook has expanded the eligibility criteria for the use of In-Stream ads, as well as opening up their use for live streams. Pages now need 600,000 total minutes viewed and five or more active video uploads to […]

UFC to deliver weekly livestreams on TikTok

UFC is the third most followed sports league on the platform, with over 6.3 million followers UFC and TikTok have agreed a ‘multi-year’ deal that will see the former deliver exclusive weekly livestreams to the platform. Starting this week with content created around the 20 February Blaydes v Lewis Fight Night in Las Vegas, the […]