Hifen will augment the footballer’s sport’s marketing agency, B-Engaged Arsenal footballer Hector Bellerin has opened his own creative studio and production agency, Hifen Studios. The 25-year-old already has his own sports marketing agency, B-Engaged. The new proposition will look to build on B-Engaged’s sports industry experience, which includes work with the likes of Puma, Adidas, […]
Tag archives: creative
INTERVIEW: Duane Jones, Renowned – Blending the old and new
Having started his career in music radio, Renowned Films’ Duane Jones is making a name for himself with a new take on the sports documentary. Interview by Jake Bickerton. You’d be hard pushed to find a production company boss with a CV quite as tantalising as Renowned Films co-founder and commercial director Duane Jones. His […]
Manchester City players appear in water shortage environmental campaign film
The production was shot pre-pandemic and focuses on how water complacency impacts on society. Creative agency Brave have produced a film – The End of Football – featuring Manchester City players, for global water technology company Xylem, to drive awareness of escalating water challenges. The film, which was shot at Etihad Stadium, features numerous Manchester […]
Gran Turismo esports brings in Getty Images for in-game photography
Real-life photography expertise brought in for esports tournaments. Motorsport specialist photographers at Getty Images have been assigned official in-game photographers for Gran Turismo’s online and live World Tour events. The move to bring in Getty Images to capture images from the esports events is an attempt to bridge the gap between the virtual and real […]
Santa Cruz bike ad gets creative during lockdown
A miniature model of Santa Cruz’ new mountain bike, in a back garden in Glasgow, replaces a planned road trip around Greece with Danny MacAskill and Josh Lewis. The advertising campaign for Santa Cruz Bicycles new mountain bike, the 5010, was originally planned to be a road trip through Greece starring Santa Cruz athletes Danny […]
Creative: Champions Hockey League unveils revamped title sequence
Design studio Jump has updated the opening title sequence for the Champions Hockey League 2020/2021 season. The updated titles were commissioned by sports marketing agency Infront and bring the style in line with the broadcast graphics package rolled out by the Champions Hockey League three years ago. These were also designed by Jump. Jump art […]
Title sequence for Saudi Cup unveiled
Visually striking creative work was helmed by renowned sports director Daryl Goodrich HBA Media has revealed the title sequence and graphics for its coverage of the inaugural Saudi Cup, which takes place on 29 February in Riyadh. The 30-second creative for what’s being described as “the world’s richest race” was directed by award-winning sports film […]
Jump Design creates on-screen idents for biathlon
Jump Design has created an inspiring on-screen design package for the International Biathlon Union (IBU) and Eurovision Sport. Jump Design is behind a new opening and closing sequence, stings and wipe for the 2019/20 Biathlon season. The company were inspired by the cinematic title music, producing a visual style based on 3D models rendered with […]
Copa90 promotes Simon Joyce to chief business officer
Football media group also hires Kate McGregor as head of client services Football media group Copa90 has promoted Simon Joyce to chief business officer. Joyce has been upped from head of global partnerships to the new role, taking over from James Kirkham who has left for a senior role in the music industry at Defected […]
SailGP set to unveil its first global marketing campaign
The fast-paced sailing championship has teamed up with GBH and Knucklehead SailGP is kicking off its first global marketing campaign later this month with a spot called It’s Not What You Think, which aims to highlight that “SailGP isn’t sailing in the traditional sense”. The campaign (pictured below), which launches a month in advance of SailGP’s […]