The combination comes after the launch of OTT platform discovery+ in January Discovery has revealed that it has combined it sport and entertainment marketing solutions. Brand partners will be able to access all of Discovery’s content, on all platforms and in all territories, through a central buying point. This includes offshoots such as Eurosport and […]
Tag archives: marketing
Professional Triathletes Organisation appoints Tim Godfrey as CMO
He joins from SailGP, where he built up the sport’s media and marketing team responsible for broadcast production and media rights sales. Tim Godfrey has joined the Professional Triathletes Organisation (PTO) in the newly created role of chief marketing officer, where he will be responsible for heading the organisation’s global media and marketing strategy. Godfrey […]
SailGP set to unveil its first global marketing campaign
The fast-paced sailing championship has teamed up with GBH and Knucklehead SailGP is kicking off its first global marketing campaign later this month with a spot called It’s Not What You Think, which aims to highlight that “SailGP isn’t sailing in the traditional sense”. The campaign (pictured below), which launches a month in advance of SailGP’s […]