Broadcasters, production companies, publishers, influencers, creative industries, and more will be able to take advantage of the change Facebook has expanded the eligibility criteria for the use of In-Stream ads, as well as opening up their use for live streams. Pages now need 600,000 total minutes viewed and five or more active video uploads to […]
Tag archives: social media
BOOK NOW: Virtual Breakfast Club #3 (BBC Sport, Aurora & Hashtag United)
The third of Broadcast Sport’s free Virtual Breakfast Clubs takes place on Wednesday 24 March on the virtual conferencing platform, Hopin. BBC Sport, Aurora Media Worldwide, Base Media Cloud and Hashtag United (whose Breaking the Net YouTube documentary is pictured above) are joining Broadcast Sport for the third of its Virtual Breakfast Clubs. The event, […]
COMMENT: TikTok will revolutionise the (delayed) Euros 2020
Mediaocean’s Anupam Gupta explains the impact of TikTok’s partnership with UEFA in reaching new sports audiences. 2020 changed the perception of sports events around the globe. Just as we’ve become accustomed to football matches without stadium crowds, the way people consume big sports events has also changed. Sport broadcasting has had to adjust to the […]
WATCH NOW: Breakfast Club sessions with Facebook and FA
Both speaker sessions from yesterday’s Broadcast Sport Breakfast Club are now available to watch on-demand. The second Broadcast Sport Virtual Breakfast Club took place yesterday (Wednesday 17 February) on event platform Hopin. The focus of the Breakfast Club was on sports on social media. Facebook’s Anna Chanduvi joined us for the first session to talk […]
LAST CHANCE: Registrations close today for Breakfast Club with Facebook and FA
Today is your last chance to register your place on the Broadcast Sport Breakfast Club on Wednesday 17 February. REGISTER NOW The second Broadcast Sport Virtual Breakfast Club takes place tomorrow live on the event platform Hopin. The focus of the Breakfast Club is sports on social media. Facebook’s Anna Chanduvi joins us for the […]
Eurosport to create twice-daily Olympics highlights show for Snapchat
The twice-daily show aims to bring the Games to a new generation of fans. Discovery has announced it is producing a Snapchat series called The Eurosport Olympics Daily Show to “bring the Olympic Games to a new generation of fans.” The series will showcase the best of Discovery+ and Eurosport’s Olympic Games content and coverage […]
REGISTER NOW: Facebook and the FA at Broadcast Sport Breakfast Club #2
The second of Broadcast Sport’s Breakfast Clubs takes place on Wednesday 17 February and is focused on social media sports content. Facebook and the FA are joining Broadcast Sport for the second of its Virtual Breakfast Clubs. The event, which is free-to-attend, will take place on Wednesday 17 February (10am- 11:20am) on the virtual conferencing […]
Southampton FC reveals content strategy behind growing TikTok presence
The social media platform is growing in importance for sporting organisations Southampton FC has revealed the strategy behind its successful TikTok presence. The Premier League club has seen its follower count increase by 170,000, to 190,000 total, in the last year on the platform, which has growing popularity with younger age groups, allowing it to […]
Formula E launches new esports competition, Formula E Accelerate
Open qualifying for the competition has already started Formula E has launched a new esports competition, Formula E Accelerate, to try and build on the success of its Formula E Race at Home Challenge in support of UNICEF last year. Formula E Accelerate will feature 24 rising stars from the world of motorsports and esports […]
National Lacrosse League maximises social reach with first virtual draft
Players were able to share content very quickly to enhance fan engagement during the NLL’s first virtual draft. The National Lacrosse League (NLL) has utilised a partnership and tech integration between cloud video production platform Grabyo and digital media distribution tool Greenfly, for its virtual live draft. The NLL was able to curate content into […]
UFC adds extra content and AR feature in Snapchat extension
There are also plans for more interactivity on its platform UFC is to add extra content to its Snapchat channel after signing a new deal with the social media giant. The organisation has put pen to paper on a ‘multi-year’ extension to their current partnership. This will see the promoter continue to create highlights and […]
K League to work with Grabyo as season kicks off again
Cloud-based platform will enable remote production of live matches on social media. The season opening return of K League tomorrow (Friday, 8 May) is being produced for social media remotely using Grabyo. The match – between Jeonbuk Hyundai Motors and Suwon Samsung Bluewings – is being broadcast on K League’s YouTube and Twitter channels at […]
Arsenal launches TikTok account with exclusive content and mini-series
The football club will use the platform to target a younger audience. Arsenal has launched an official account on social media platform TikTok. The club aims to use TikTok to target a new audience and younger demographic with “exclusive access to first-team stars, behind-the-scenes content, current trends, challenges and exclusive mini-series.” Arsenal has 70+ million […]
Bowls Premier League ramps up digital coverage
Australia’s fast-action bowls tournament created live social video highlight clips to help attract a new, younger audience to bowls. The Bowls Premier League (BPL), held in Moama, New South Wales, Australia last month, used cloud-based live video production platform Grabyo to create, edit and deliver real-time social video highlights. The highlight clips were used to […]
The journey from YouTuber to global sports superstar
COPA90 chief business officer James Kirkham on how modern sports fans are turning social media influencers into world-dominating sports stars Modern sports fans are the new bastions of power. They’re the reason a YouTuber will star in the biggest pay-per-view boxing event of the year. Where once our sports viewing schedule was dictated by men in […]