Discovery combines sport and entertainment marketing solutions

The combination comes after the launch of OTT platform discovery+ in January Discovery has revealed that it has combined it sport and entertainment marketing solutions. Brand partners will be able to access all of Discovery’s content, on all platforms and in all territories, through a central buying point. This includes offshoots such as Eurosport and […]

Formula E broadcast in over 150 countries

Over 40 broadcasters aired the opening race in Diriyah, Saudi Arabia Formula E broadcast its opening weekend to over 150 countries, with more than 40 broadcasters showing the racing. In its first season as an FIA sanctioned event, the competition has expanded its broadcast partnerships so that it is in more than 30 languages around […]

Discovery secures exclusive Giro d’Italia rights until 2025

Eurosport, discovery+, and the Global Cycling Network will broadcast the competition Discovery has secured the exclusive global rights to the Giro d’Italia, exclusing Italy, San Marino, and Vatican City on a non-exclusive basis. The long-term deal agreed with RCS Sport via IMG means that the Grand Tour will be broadcast through linear on Eurosport, on […]

Ligue 1 finds new broadcaster after Mediapro pullout

Canal+ has picked up the extra games available for the French top division Ligue 1 has agreed a deal with Canal+ to air the remainder of this season’s matches. The broadcaster is stepping in after the organisation’s original deal with Mediapro fell through. It had been planned to run until 2024, and it is still […]

Tour of Britain and Women’s Tour agree UK and global broadcast deals

River Media Partners will act as broadcast agent in the UK, while Eurosport will handle the global rights The Tour of Britain and Women’s Tour have agreed a partnership with Eurosport and the Global Cycling Network (GCN). The five-year deal sees the Women’s Tour produced for live coverage for the first time, and the Eurosport […]

Discovery+ unveils original content strategy for sport

Expect a lot of documentaries, and content aimed at bringing in viewers from other areas of the Discovery audience Eurosport president Andrew Georgiou and global production and content head Scott Young have revealed Discovery+’s strategy for creating original sport content, while speaking at the Broadcast Sport Virtual Breakfast Club. Talking on the subject last week, […]

Discovery+ to show Liverpool FC documentary The End Of The Storm

It will be available exclusively in Sweden, Finland, Denmark, Norway, Italy, Spain, The Netherlands, Poland and India Discovery+ is to show The End Of The Storm, a documentary charting Liverpool’s Premier League title-winning 2019/20 season. Made with the full support of Liverpool FC through production, distribution and marketing, it shows how the Reds broke a […]