It will allow the company to continue using the tech in La Liga matches
Virtual advertising company Supponor and sports production company Mediapro have agreed a long-term licensing deal for the former’s products.
Supponor currently supplies its LED perimeter replacement, Digital Billboard Replacement (DBRLive), and virtual carpet, Natural Scene Augmentation (NSA,) systems to Mediapro. DBRLive has been used in La Liga matches since 2015 and NSA since 2017.
This technology allows for pitch side advertising to be changed virtually in broadcasts – targeting different territories with separate commercials. Their systems have been upgraded to include UHD/4K standards.
Supponor already has deals with several Spanish clubs, such as Real Madrid, Barcelona, and most recently with Espanyol for their home matches. This deal also allows Mediapro to offer the virtual services to other sports federations in Spain.
Julian Fernandez, commercial director at Mediapro, said of the agreement: “It means we can tailor global sponsorship packages to take account of local tastes and language as well as sell regional and local advertising packages to new brands.”
CEO of Supponor, James Gambrell, added: “We look forward to working alongside Mediapro to expand their service beyond La Liga and into other leagues and federations across Spain’s vibrant sports sector.”