Facebook adds In Stream Ads for Live videos and expands eligibility

Broadcasters, production companies, publishers, influencers, creative industries, and more will be able to take advantage of the change Facebook has expanded the eligibility criteria for the use of In-Stream ads, as well as opening up their use for live streams. Pages now need 600,000 total minutes viewed and five or more active video uploads to […]

UFC to deliver weekly livestreams on TikTok

UFC is the third most followed sports league on the platform, with over 6.3 million followers UFC and TikTok have agreed a ‘multi-year’ deal that will see the former deliver exclusive weekly livestreams to the platform. Starting this week with content created around the 20 February Blaydes v Lewis Fight Night in Las Vegas, the […]

UFC secures Eleven and RMC Sport broadcast deals

Conor McGregor’s shock defeat to Dustin Poirier was aired on both networks last weekend UFC has secured new broadcast deals with Eleven Belgium and French broadcaster RMC Sport. Eleven’s multi-year deal began on Saturday, with Conor McGregor’s loss to Dustin Poirier the first bout to be broadcast as a result of it. The agreement means […]

UFC adds extra content and AR feature in Snapchat extension

There are also plans for more interactivity on its platform UFC is to add extra content to its Snapchat channel after signing a new deal with the social media giant. The organisation has put pen to paper on a ‘multi-year’ extension to their current partnership. This will see the promoter continue to create highlights and […]

BT Sport unveils enhanced video player for UFC fans

BT Sport has integrated its enhanced video player into its coverage of the Ultimate Fighting Championship (UFC) BT Sport has enhanced the way UFC content can be viewed via the BT Sport website and BT Sport app, through the introduction of its enhanced video player. Viewers of UFC will now be able to access full […]