The third of Broadcast Sport’s free Virtual Breakfast Clubs takes place on Wednesday 24 March on the virtual conferencing platform, Hopin. BBC Sport, Aurora Media Worldwide, Base Media Cloud and Hashtag United (whose Breaking the Net YouTube documentary is pictured above) are joining Broadcast Sport for the third of its Virtual Breakfast Clubs. The event, […]
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Sky Sports signs multi-year deal with England Netball
The Vitality Netball Superleague will be shown free-to-air on Sky Sports’ YouTube channel Sky Sports has renewed its multi-year broadcast deal with England Netball. The agreement sees the Vitality Netball Superleague broadcast across Sky Sports and England Netball’s platforms, including free-to-air on their YouTube channels. Sky will also make highlights available for those who miss […]
Champions League final goes free-to-air on YouTube
It’s the fifth year in a row BT Sport has chosen YouTube for its obligatory free-to-air screening of the final. BT Sport is planning to stream the UEFA Champions League and Europa League finals on its YouTube channel for fans to watch for free. As part of the broadcaster’s rights agreement with UEFA, it’s obliged […]
30 million views for F1 Esports – Virtual Grand Prix Series
Esports events bring in sizeable global audience. The F1 Esports – Virtual Grand Prix Series pulled in a total of 30 million views across TV and digital platforms during the lockdown period. The Virtual Grand Prix races attracted 21.8 million views on digital platforms alone. It was streamed on the official Formula 1 YouTube, Twitch […]
F1 to use Lando Norris streaming popularity in #ChallengeLando esports event
The racing series has turned to esports while its races are postponed due to the coronavirus crisis Formula One has built on its esports offering by creating #ChallengeLando – an opportunity to race against McLaren driver Lando Norris. Norris has a popular channel on streaming site Twitch, which saw him break the record for the […]
Amazon Prime releases exclusive Andy Murray interview on YouTube
The platform has been hit by postponements to tennis and other sports Amazon Prime Video has released an exclusive interview with Andy Murray while it deals with a lack of live sport. The platform has had to deal with a lack of live sport recently, due to the coronavirus pandemic postponements. In particular, tennis could […]
Fifa to release video archive on YouTube, Weibo, and website
The governing body is looking to give fans something to watch while matches are postponed Fifa has revealed it will release part of its video archive of matches from the World Cup and Women’s World Cup on its site, YouTube, and Weibo over the next six weeks. Matches will first be put on the governing […]
Sports Content Summit: How to create social content for 18-34 age group
Copa90 and Little Dot reveal top tips for targetting key 18-34 audience online Copa90 and Little Dot revealed their audience targeting strategies while talking at the Broadcast Sport Content Summit this month. The two companies largely work through YouTube, creating original and branded content for viewers. However, with so many people trying to gain a […]
Little Dot Studios brings in senior content strategist from Formula E
Oliver Emery is joining the company’s sports division Little Dot Studios has appointed Oliver Emery as its new senior content strategist. Emery joins the digital content creator and distributor with experience from working head of digital content at FIA Formula E – where he grew social video viewing from 48m to 850m a year. He […]
1.25m tune in to live finals of mobile esports competition
Summoners War World Arena Championship 2019 finals gets 10 times the views of last year’s tournament The finals of the Summoners War World Arena Championship 2019 picked up its highest online viewing figures to date, with 1.25m tuning in to the live stream, via YouTube and Twitch. This was 10 times the cumulative views from […]
Kipchoge marathon reaches 500m+ TV viewers
The INEOS 1:59 Challenge gets 4.9m YouTube views and reached 500m+ TV viewers Host broadcaster Sunset+Vine has revealed viewing figures for Eliud Kipchoge’s successful attempt at breaking the 2-hour marathon on Saturday morning. The marathon, which took place in central Vienna, saw Kipchoge finish in just 1h59m40s. It was streamed live on YouTube, broadcast on […]
The journey from YouTuber to global sports superstar
COPA90 chief business officer James Kirkham on how modern sports fans are turning social media influencers into world-dominating sports stars Modern sports fans are the new bastions of power. They’re the reason a YouTuber will star in the biggest pay-per-view boxing event of the year. Where once our sports viewing schedule was dictated by men in […]