Eurosport to create twice-daily Olympics highlights show for Snapchat

The twice-daily show aims to bring the Games to a new generation of fans. Discovery has announced it is producing a Snapchat series called The Eurosport Olympics Daily Show to “bring the Olympic Games to a new generation of fans.” The series will showcase the best of Discovery+ and Eurosport’s Olympic Games content and coverage […]

UFC adds extra content and AR feature in Snapchat extension

There are also plans for more interactivity on its platform UFC is to add extra content to its Snapchat channel after signing a new deal with the social media giant. The organisation has put pen to paper on a ‘multi-year’ extension to their current partnership. This will see the promoter continue to create highlights and […]

World’s Strongest Man turns to DIY ‘Home Edition’ format for Snapchat

The strongmen will use heavy household objects, including their own cars, for the lockdown format. The World’s Strongest Man organisation has launched a Snapchat spin-off during lockdown, called the World’s Strongest Man: Home Edition. It runs on Snapchat’s Discover page every Monday for the next 11 weeks, with eight of the world’s strongmen lifting ‘imaginative’ […]