The platform allows La Liga to engage with fans through digital watch parties, trivia, and gamification La Liga has expanded its live watch party platform, which offers engagement with fans through digital watch parties, trivia, and gamification. Created through partnerships with sports fan engagement platform LiveLike and digital solutions and data-driven technology and marketing agency […]
Tag archives: LaLiga
LaLigaTV added to Amazon Prime Video Channels
It will be available for £6.99-a-month through the OTT platform LaLigaTV has agreed a UK distribution deal with Amazon Prime Video, becoming available on the platform as a channel from this weekend. The channel, which shows all available live LaLiga matches, more than 25 hours of weekly live studio programming and exclusive new interviews, 24/7 […]
La Liga becomes first major league to use cutting-edge cameras in live broadcasts
The technology allows to get closer to the players than they have before La Liga and Mediapro have begun to use cutting edge cameras to bring fans closer to players in live broadcasts – which you can see in the video above. The innovation, using a Sony A7S II camera (35mm sensor), Sony optics (Zeiss) […]
LaLiga sell SmartBank second division rights in UK & Ireland for first time
Three matches a week will be available on the LiveScore app Mobile app LiveScore has agreed stream three LaLiga SmartBank matches a week, free-to-air. This is the first time that the rights for the Spanish second division have been sold in the UK and Ireland. LiveScore is also a global sponsor of the top division, […]
La Liga launches invitation to tender for Indian subcontinent rights
Bids must be made by 8 February La Liga has kicked off the tendering process for audiovisual rights in the Indian subcontinent. Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three seasons and a maximum of five. The tender includes eight countries: Afghanistan (non-exclusive basis), Bangladesh, Bhutan, India, […]
La Liga and broadcasters adapt ‘Ultimate Xpert’ competition for Covid-19
The competition has had to be tweaked to deal with the realities of the Covid-19 pandemic La Liga is teaming up with broadcasters across the globe for its ‘Ultimate Xpert’ competition, which runs from December until May. In seasons past, this has entailed lucky subscribers, journalists, and influencers visiting stadiums, watching matches, and taking part […]
LaLiga introduces FanCam to capture player celebrations during lockdown
LaLiga expects the FanCam to encourage players to do passionate goal celebrations for fans at home. LaLiga has introduced a FanCam at both ends of LaLiga stadiums, to enable fans to “get a closer and more personalised experience of player celebrations” while they are unable to attend matches. The idea is LaLiga players go to […]
LaLiga unveils LaLiga Xtra app with exclusive content and fan experiences
The subscription service will initially be available in the Middle East and Africa, before a global roll out. LaLiga has launched subscription-based mobile platform, LaLiga Xtra, offering fans exclusive content and ‘experiences.’ LaLiga Xtra’s content includes videos, images, articles and infographics as well as upcoming fixtures and in-depth player and club info. Users can also […]
WATCH: Day 2 of the Broadcast Sport Tech Innovation Forum 2020
WATCH AGAIN: Sessions with The FA, LaLiga, MyCuJoo, Extreme E, Sail GP, F1, BT Sport, Sky Sports, and more. The Broadcast Sport Tech Innovation Forum 2020 was held on the online conferencing platform Hopin on 11-12 November 2020. It was an exclusive event for the sports production sector where attendees could engage with live sessions, […]
LaLiga to launch on Twitch with exclusive content for the platform
The league becomes the first in Europe to establish itself on the Amazon-owned live streaming platform. LaLiga is to create original programming and content exclusively for Twitch, through a new official LaLiga account. The Spanish league is planning a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga […]
LaLiga unveils VIP ‘watch together’ parties with LaLiga legends
The events make use of LiveLike’s Watch Together platform. LaLiga is launching a series of five watch parties, each hosted by a LaLiga legend. The first of these will be during the El Clasico on 25 October, when a ‘select group’ of fans will be invited to join. The watch together experience is being enabled […]
LaLiga to open futuristic, interactive sports bars
The first venue will be open at the beginning of next year. LaLiga is launching a number of sports bars to promote the league and its clubs around the world. The venues – LaLiga TwentyNine’s – combine food, entertainment, football and other sports in an interactive environment. Each of the bars will include a multipurpose […]
VIDEO: LaLiga unveils 3D graphics enhancements for 2020/21 season
New graphics provide real-time insight into set-pieces. LaLiga is rolling out a series of on-screen graphics offering insight into the game, based on real-time and predictive data. These are being applied to scenarios including set-pieces. To find out more, watch the short film below.
FreeSports to show free-to-air live LaLiga games every Friday night
Free-to-air LaLiga games promised every Friday night. FreeSports is introducing a weekly Fútbol Fridays show to broadcast regular free-to-air Friday night LaLiga fixtures. For this next two weeks, it will also air Saturday’s 3pm LaLiga games (SD Eibar vs. RC Celta (Saturday 12 Sept); Villarreal CF vs. SD Eibar (Saturday 19 Sept)). FreeSports is also […]
AI provides automated filming and editing at RC Celta de Vigo
LaLiga club turns to AI to provide on-demand content for fans, coaches and journalists. LaLiga club RC Celta de Vigo has brought in AI video recording in its training ground and press rooms, using tech from start-up Cinfo (one of the winners of LaLiga’s Startup Competition last year). Cinfo’s product Tiivi automates the recording, reproduction […]
LaLiga pulls in 2.8 billion viewers during 2019/20 season
The Spanish football league unveils a series of insights about fan engagement during lockdown. LaLiga has revealed a number of insights into viewing figures and fan engagement during lockdown that show significant gains. LaLiga saw a 50% increase on its international audience on its first matchday back post-lockdown, with the audience coming from 105 broadcasters […]
LaLiga makes 24/7 channel LaLigaTV free-of-charge until 1 October
The LaLiga season returns on 12 September, with all live games free-to-access via LaLigaTV until 1 October. LaLiga and UK rights holder Premier Sports is offering fans in the UK full free access to 24/7 channel, LaLigaTV, until October. LaLigaTV airs all live matches from Spain’s top division, as well as a host of documentaries, […]
Eleven Sports Portugal extends LaLiga deal for another three seasons
The 2020/21 season kicks off in mid-September. Eleven Sports Portugal has agreed an extension with LaLiga to continue broadcasting the league for the next three seasons. Eleven Sports Portugal has also secured exclusive rights to LaLiga SmartBank games, totally 100+ games a season from the Spanish second league. Melcior Soler, director of audiovisual, LaLiga, said: […]
La Liga scores double deal on sub-Saharan Africa rights
French language and other rights have been agreed La Liga has agreed deals with SuperSport and StarTimes for the rights to show the league in sub-Saharan Africa. SuperSport has renewed its agreement with the Spanish top flight, extending with a multi-year deal in all languages except Arabic and French. As a part of this, La […]
LaLigaTV unveils series of documentaries as the season draws to a close
The content, which includes an in-depth interview with Zinedine Zidane, will be broadcast during July and August. LaLigaTV is to reveal a number of documentaries and studio shows as the season comes to an end. The programming, which will be available in July and August, includes an episode of VIVA LaLiga that will collate together […]
Return of LaLiga sees 50% growth in international viewers
Spanish league makes big global gains in viewers following its return post-lockdown. LaLiga reports the global audience watching the league since the competition’s restart has grown by almost 50%. Figures from Nielson Sports, for the first matchday, reveal figures for international viewing rose by more than 48%. Certain territories were way above this – across […]
LaLiga to use virtual fans and audio to liven up empty stadiums
Stands will “closely resemble how they looked and sounded before the competition was postponed.” LaLiga is to use digitally recreated fan audio and virtualised stands for the rest of the season, and for as long as matches are played behind closed doors. It will also introduce new camera angles. The stands will be filled with […]
Virtual advertising firm Supponor opens Barcelona office
Tech company expands in Spain to support work on virtual advertising for LaLiga and FC Barcelona. Virtual advertising tech company Supponor is opening an office in Barcelona, Spain. It follows the expansion of the company’s agreement to work with Mediapro on virtual advertising boards for live LaLiga games, and a long-term agreement with FC Barcelona […]
LaLigaTV goes free for a month as the Spanish football season resumes
The station provides 24/7 coverage of Spanish football, and is available via an app, or on Sky and Virgin. LaLigaTV is being offered for free throughout June, as the Spanish football season resumes after lockdown. Those wanting to take up the offer can register their details at premiersports.com with the promo code BACKTOWIN. From 1 […]
LaLiga launches new series in advance of the league’s re-start
Production provides news and views as the Spanish football season prepares to resume. Movistar has launched a new weekly LaLiga series, leading up to the start of the competition after lockdown. The programme – El Partidazo #VolverEsGanar – kicked off yesterday (Sunday 10 May) at 10pm and included a live interview with LaLiga president, Javier […]
LaLiga unveils three new programme formats during lockdown
Spanish football league is rolling out new programming to its domestic and international audience. LaLiga is creating three new programmes to enable fans to get closer to LaLiga stars. The shows – LaLiga StayAtHome, LaLiga Clubs and LaLiga Nations – will air on LaLiga’s national and international broadcasters, including LaLigaTV. LaLiga StayAtHome is a 30-minute […]
UEFA creates committee to discuss revised European football calendar
Committee aims to remake the calendar to ensure completion of European football leagues in 2020. LaLiga, the Premier League, European Club Association, UEFA and European Leagues have all confirmed they will take part in a UEFA-created committee to discuss the revised European football calendar for 2020. LaLiga president Javier Tebas will represent the league’s interests, […]
LaLiga to produce 4K El Clasico with latest tech
It is looking for a high-quality viewer experience LaLiga are set to produce the latest El Clasico between Real Madrid and Barcelona in 4K-HDR when it is played on 1 March. It is also set to make use of some of the latest camera and graphics technology to film one of the biggest games in […]
Premier Sports launches LaLigaTV streaming service
Channel dedicated to Spain’s La Liga is available in the UK and Ireland from today. Premier Sports has launched its dedicated English-language channel dedicated to Spain’s LaLiga. LaLigaTV is available from today in the UK and Ireland via the Premier Player OTT streaming service, costing £5.99 per month or £49 annually. Premier Sports began broadcasting […]
Sling TV expands relationship with La Liga
US streamer signs up as official sponsor of Spanish league in North America US streamer Sling TV has become the official sponsor of LaLiga in a deal which will see it step up its coverage of the Spanish league. Sling TV curently broadcasts all LaLiga regular season matches via beIN Sports and beIN Sports en […]
Streaming: Taking the direct route
Both established and niche sports are testing the waters of serving fans via their own D2C services The rollout of high-speed broadband, smartphones and SVoD services such as Netflix has created a technically literate audience that’s familiar with the direct-to-consumer (D2C) model. Sports organisations are beginning to test the waters in different business models around OTT […]