Scotland’s victory over England bags ITV 8.7m viewers

It is the biggest Calcutta Cup audience in over a decade on the free-to-air broadcaster ITV drew a peak audience of 8.7 million viewers for Scotland’s victory over England on Saturday. It was Scotland’s first win at Twickenham since 1983, and clearly excited viewers across the nation. It beat the 8.6 million peak for last […]

Sunday’s Premier League goalfest helps Sky Sports reach record ratings

Sky Sports’ viewing figures peaked at 3.3m (25% share) at 4:55pm on Sunday. Sunday’s extraordinary Premier League matches – with Tottenham Hotspur thrashing Manchester United 6-1 and Aston Villa shocking Liverpool with an emphatic 7-2 win – helped Sky Sports notch up its “best ever day of viewing” across the network. It averaged 933,000 viewers […]

Free-to-air triumphs with return of the Premier League

(This article first appeared in Broadcast. Words by Stephen Price) BBC1 Premier League match well ahead of Sky, BT and Amazon Premier League Football returned this week and the process of cramming 92 games in over a little over a month began on Wednesday. Most matches are on Sky Sports (64 live games), while BT […]

30 million views for F1 Esports – Virtual Grand Prix Series

Esports events bring in sizeable global audience. The F1 Esports – Virtual Grand Prix Series pulled in a total of 30 million views across TV and digital platforms during the lockdown period. The Virtual Grand Prix races attracted 21.8 million views on digital platforms alone. It was streamed on the official Formula 1 YouTube, Twitch […]

BBC1’s Premier League debut peaks with 4.1m

Match was the second most-watched non-news offering of the day. The first ever Premier League match to play live on BBC1  peaked at 4.1m (26.1%) around the 30-minute mark on Saturday night. Across its 150-minute run it averaged 3.3m (20.4%) – behind the 4m (23.3%) slot average but the second most-watched non-news offering of the […]

Return of LaLiga sees 50% growth in international viewers

Spanish league makes big global gains in viewers following its return post-lockdown. LaLiga reports the global audience watching the league since the competition’s restart has grown by almost 50%. Figures from Nielson Sports, for the first matchday, reveal figures for international viewing rose by more than 48%. Certain territories were way above this – across […]

BT Sport gets five-fold increase in Bundersliga audience

Broadcast reveals large audience ratings for return of German football. BT Sport has revealed impressive ratings for its weekend of German football, with Saturday’s match between Borussia Dortmund and Schalke pulling in 1.4m people across its TV and digital platforms. The average viewing figures across the five Bundesliga matches on BT Sport’s three channels on […]

Sports viewing falls by 91% as coronavirus hits Europe

A streaming report from Conviva shows the impact of the pandemic on sports viewing. Sports viewing is down 91% across Europe, according to research by streaming intelligence company Conviva. Sports usually accounts for around 30% of viewing, but since the coronavirus pandemic has halted all live sports, sports viewing has plummeted dramatically. There’s been a […]

Almost 5m tune in to the Virtual Grand National

The virtual version of the real thing pulls in around half the audience of last year’s real race. ITV’s Virtual Grand National reached a peak audience of 4.8m, with an average of 4.3m (a 28% audience share) tuning in to the broadcast. The computer simulation of the annual horse race – which ran at the […]