Eurosport to air live PGA TOUR golf in 30 territories next year

The content will complement its extensive PGA TOUR coverage on GOLFTV. Eurosport is to air live PGA TOUR golf coverage for 43 weeks a year, beginning in January 2021. Its coverage will go out live in more than 30 territories, including Czech Republic, Greece and Turkey, with new markets set to come online in subsequent […]

GolfTV unveils second series of golf masterclass, My Game: Tiger Woods

Second series continues the Tiger Woods masterclass. The first episode is currently free-to-air on GolfTV. Discovery’s GolfTV has revealed the second series of its original production, My Game: Tiger Woods. The masterclass series was filmed in June in Florida (with strict Covid-19 production-safety precautions in place) and continues where series one left off, with a […]

The Open: AI to pit golfing greats from the last 50 years against each other

Archive content and historic data to bring golfing greats back to the green in a virtual version of The Open. The Open is using Artificial Intelligence (AI) to create a virtual Championship – The Open for The Ages – with many of the golfing greats of the past 50 years taking to the green. The […]

GolfTV to provide free live coverage of golf skins match this weekend

Charity skins match with some of world’s best golfers to be shown for free in most territories by GolfTV. Live golf is returning to GolfTV on Sunday as it broadcasts a charity skins match. The TaylorMade Driving Relief will be streamed on GolfTV everywhere outside of the US and will be made available for free. […]

Sky Sports to broadcast ‘watch-along’ golf final with Rory McIlroy

Close fought final gets a re-run tomorrow evening, hosted by tournament winner McIlroy. Sky Sports is broadcasting a ‘watch-along’ screening of the final of the Players Championship 2019 golf tournament, featuring live insight and breakdown from tournament winner Rory McIlroy. McIlroy will join Nick Dougherty and Brandel Chamblee live from 9.35pm tomorrow (Tuesday, 28 April) […]

PGA Tour agrees improved media rights deal with US broadcasters

There is also a deal for the LPGA The PGA Tour has agreed a nine-year media rights deal with CBS Sport, NBC Sport, and ESPN. The new agreement sees CBS and NBC keep coverage of the tour, with ESPN acquiring the digital rights for its ESPN+ service. Variety reports that the deal is an increase […]

The European Tour launches innovation competition to “enhance golf”

New contest is aimed at start-ups and is seeking innovations that will appeal to golf fans The European Tour has launched an innovation contest for start-ups aimed at developing new creative concepts to enhance golf. The European Tour Innovation Hub competition is being run with Tata Communications and is seeking ideas that can be developed […]

Streaming: Taking the direct route

Both established and niche sports are testing the waters of serving fans via their own D2C services   The rollout of high-speed broadband, smartphones and SVoD services such as Netflix has created a technically literate audience that’s familiar with the direct-to-consumer (D2C) model. Sports organisations are beginning to test the waters in different business models around OTT […]