Formula One head of digital business initiatives and esports, Julian Tan, and SailGP head of content, Jose Garnes, were speaking at the Broadcast Sport Tech Innovation Forum Esports have made some major gains in 2020, capitalising on the lack of live sport to build their audiences and output. Among the traditional sports to have taken […]
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SailGP set to unveil its first global marketing campaign
The fast-paced sailing championship has teamed up with GBH and Knucklehead SailGP is kicking off its first global marketing campaign later this month with a spot called It’s Not What You Think, which aims to highlight that “SailGP isn’t sailing in the traditional sense”. The campaign (pictured below), which launches a month in advance of SailGP’s […]