Eight new broadcasters in the saddle for Saudi Cup

Sky Sports Racing and Racing TV will continue to broadcast the world’s richest horse race in the UK HBA Media has licensed the live production of the 20 February Saudi Cup to eight new broadcasters. The addition of RAI (Italy), Sky Italia (Italy), Sport TV (Portugal), Setanta (Baltics), Movistar (Spain), NENT (Scandinavia), CYTA (Cyprus) and […]

2021 Pegasus World Cup Championship Invitational Series boosts international reach

The horse racing event will be shown in the UK on Sky Sports Racing The 2021 Pegasus World Cup Championship Invitational Series has increased its reach with nine new broadcasters. Distribution partner, HBA Media, has agreed deals to air the competition – which includes the $3 million (£2,188,425) Pegasus World Cup Invitational race – on […]

HBA Media secures global distribution for Melbourne Cup

It will be the first time that the horse racing event is on a number of major networks HBA Media will distribute an the Lexus Melbourne Cup across all continents, with it appearing on a number of major networks for the first time on 3 November. Eurosport India (India), Supersport (Africa), Polsat (Poland), Movistar (Spain), […]

Title sequence for Saudi Cup unveiled

Visually striking creative work was helmed by renowned sports director Daryl Goodrich HBA Media has revealed the title sequence and graphics for its coverage of the inaugural Saudi Cup, which takes place on 29 February in Riyadh. The 30-second creative for what’s being described as “the world’s richest race” was directed by award-winning sports film […]