LaLiga to launch on Twitch with exclusive content for the platform

The league becomes the first in Europe to establish itself on the Amazon-owned live streaming platform. LaLiga is to create original programming and content exclusively for Twitch, through a new official LaLiga account. The Spanish league is planning a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga […]

COMMENT: Redefining sports broadcasting in the Covid era

Greg Burns, head of business development solutions, Arqiva, comprehensively examines how the industry will never be the same again. Covid-19 triggered a major setback for sports broadcasters, who faced a huge, daily challenge to offer a premium product that would keep viewers engaged and stop them from unsubscribing. Since then, we’ve watched as both leagues […]

Twitch unveils sports category with exclusives from leading football clubs

The Amazon-owned platform is moving beyond its traditional esports/gaming heartland. Twitch has moved its sports content to a standalone category (/Twitchsports), and has announced forthcoming exclusive content from Real Madrid, Arsenal, Juventus and Paris Saint-Germain will be released on their Twitch channels. Amazon-owned Twitch’s new sports category will also include channels from the NBA, NHL, […]

30 million views for F1 Esports – Virtual Grand Prix Series

Esports events bring in sizeable global audience. The F1 Esports – Virtual Grand Prix Series pulled in a total of 30 million views across TV and digital platforms during the lockdown period. The Virtual Grand Prix races attracted 21.8 million views on digital platforms alone. It was streamed on the official Formula 1 YouTube, Twitch […]

Grabyo and Inter Miami CF combine for Twitch Stream Aid 2020

The company helped to produce the football team’s esports experience in the charity event Grabyo and Inter Miami CF partnered to remotely broadcast an esports competition for Twitch’s Stream Aid 2020. The company supplied its cloud-based remote production platform, Grabyo Producer, to the club so that players Julián Carranza, Lewis Morgan, Lee Nguyen, and Rodolfo […]

F1 to use Lando Norris streaming popularity in #ChallengeLando esports event

The racing series has turned to esports while its races are postponed due to the coronavirus crisis Formula One has built on its esports offering by creating #ChallengeLando – an opportunity to race against McLaren driver Lando Norris. Norris has a popular channel on streaming site Twitch, which saw him break the record for the […]

Real Madrid launches Twitch channel

The club has found another way to reach its fans while La Liga is postponed Real Madrid has launched a Twitch channel while football matches have been postponed due to the coronavirus pandemic. With La Liga and the Champions League both suspended, Los Merengues have moved to reach their fans in a new way and […]

1.25m tune in to live finals of mobile esports competition

Summoners War World Arena Championship 2019 finals gets 10 times the views of last year’s tournament The finals of the Summoners War World Arena Championship 2019 picked up its highest online viewing figures to date, with 1.25m tuning in to the live stream, via YouTube and Twitch. This was 10 times the cumulative views from […]