Greg Burns, head of business development at Arqiva, reveals what sports broadcasters can take on board going into 2021. The sports broadcasting industry was granted a unique opportunity to test and trial new ways of working when producing and distributing content this year as it wrestled with the impact of the global pandemic. It forced […]
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COMMENT: Redefining sports broadcasting in the Covid era
Greg Burns, head of business development solutions, Arqiva, comprehensively examines how the industry will never be the same again. Covid-19 triggered a major setback for sports broadcasters, who faced a huge, daily challenge to offer a premium product that would keep viewers engaged and stop them from unsubscribing. Since then, we’ve watched as both leagues […]