Sky Sports Racing and Racing TV will continue to broadcast the world’s richest horse race in the UK HBA Media has licensed the live production of the 20 February Saudi Cup to eight new broadcasters. The addition of RAI (Italy), Sky Italia (Italy), Sport TV (Portugal), Setanta (Baltics), Movistar (Spain), NENT (Scandinavia), CYTA (Cyprus) and […]
Tag archives: horse racing
2021 Pegasus World Cup Championship Invitational Series boosts international reach
The horse racing event will be shown in the UK on Sky Sports Racing The 2021 Pegasus World Cup Championship Invitational Series has increased its reach with nine new broadcasters. Distribution partner, HBA Media, has agreed deals to air the competition – which includes the $3 million (£2,188,425) Pegasus World Cup Invitational race – on […]
HBA Media secures global distribution for Melbourne Cup
It will be the first time that the horse racing event is on a number of major networks HBA Media will distribute an the Lexus Melbourne Cup across all continents, with it appearing on a number of major networks for the first time on 3 November. Eurosport India (India), Supersport (Africa), Polsat (Poland), Movistar (Spain), […]
Almost 5m tune in to the Virtual Grand National
The virtual version of the real thing pulls in around half the audience of last year’s real race. ITV’s Virtual Grand National reached a peak audience of 4.8m, with an average of 4.3m (a 28% audience share) tuning in to the broadcast. The computer simulation of the annual horse race – which ran at the […]
Sky Sports turns to international horse racing during UK hiatus
The broadcaster has found some live sport to fill the schedule this weekend Sky Sports has found some live sport to broadcast this weekend, in the form of international horse racing. Events in the US, Hong Kong, and Australia are still going ahead despite the coronavirus crisis that has seen the majority of sport postponed […]
How the Coronavirus is affecting major sport events
The Six Nations’ Italy v Ireland has already had to be postponed This week the Six Nations match between Italy and Ireland was postponed as a precaution after the Coronavirus outbreak. The last occasion a similar situation happened was back in 2001, when foot and mouth disease saw Ireland play its final three tests in […]
HBA Media secures worldwide coverage of the Saudi Cup
It will have a potential reach of more than 400 million HBA Media has secured worldwide coverage of the world’s most valuable horse race, the $20 million (£15.45m) Saudi Cup. The international horse racing media rights agency has worked to make sure that the race will be broadcast in every major continent to over 100 […]
Embankment gets in the saddle with sales of documentary Frankie
The feature follows Frankie Dettori over a season in racing Embankment is to begin worldwide sales of documentary Frankie at the European Film Market (EFM). Currently in production, the feature follows legendary horse racing jockey Frankie Dettori over a season in the sport – celebrating his successful career along the way. It is directed by […]
Title sequence for Saudi Cup unveiled
Visually striking creative work was helmed by renowned sports director Daryl Goodrich HBA Media has revealed the title sequence and graphics for its coverage of the inaugural Saudi Cup, which takes place on 29 February in Riyadh. The 30-second creative for what’s being described as “the world’s richest race” was directed by award-winning sports film […]
Ascot hires HBA Media to handle global media rights
Five year deal for international rights takes effect this month Ascot Racecourse has appointed international horseracing media rights agency HBA Media to market its global media rights. HBA Media will be responsible for the distribution of Ascot’s non-betting international media rights portfolio, including Royal Ascot, as well as all Flat and National Hunt Racing, excluding […]