Sky Sports Racing and Racing TV will continue to broadcast the world’s richest horse race in the UK HBA Media has licensed the live production of the 20 February Saudi Cup to eight new broadcasters. The addition of RAI (Italy), Sky Italia (Italy), Sport TV (Portugal), Setanta (Baltics), Movistar (Spain), NENT (Scandinavia), CYTA (Cyprus) and […]
Tag archives: sky sports racing
2021 Pegasus World Cup Championship Invitational Series boosts international reach
The horse racing event will be shown in the UK on Sky Sports Racing The 2021 Pegasus World Cup Championship Invitational Series has increased its reach with nine new broadcasters. Distribution partner, HBA Media, has agreed deals to air the competition – which includes the $3 million (£2,188,425) Pegasus World Cup Invitational race – on […]
Sky Sports turns to international horse racing during UK hiatus
The broadcaster has found some live sport to fill the schedule this weekend Sky Sports has found some live sport to broadcast this weekend, in the form of international horse racing. Events in the US, Hong Kong, and Australia are still going ahead despite the coronavirus crisis that has seen the majority of sport postponed […]
Ascot hires HBA Media to handle global media rights
Five year deal for international rights takes effect this month Ascot Racecourse has appointed international horseracing media rights agency HBA Media to market its global media rights. HBA Media will be responsible for the distribution of Ascot’s non-betting international media rights portfolio, including Royal Ascot, as well as all Flat and National Hunt Racing, excluding […]