Nascar adds LiveLike interactive audience experience

Features including polls, predictions, a cheer meter, emoji sliders, and alerts will be available Nascar has added interactive audience engagement features to its app for the 2021 season. The organisation is working with LiveLike to provide interactive features such as polls, predictions, a cheer meter, emoji sliders, and alerts through the live sections of its […]

Former ESPN CEO joins board of interactive streamer Maestro

The company adds Steve Bornstein to its advisory board during a period of growth. Live interactive streaming platform Maestro has added Steve Bornstein, the former CEO of ESPN and former CEO of NFL Network to its advisory board. He will help guide Maestro as it aims to grow from its heartland of esports to traditional […]

BT Sport unveils enhanced video player for UFC fans

BT Sport has integrated its enhanced video player into its coverage of the Ultimate Fighting Championship (UFC) BT Sport has enhanced the way UFC content can be viewed via the BT Sport website and BT Sport app, through the introduction of its enhanced video player. Viewers of UFC will now be able to access full […]