Mediaocean’s Anupam Gupta explains the impact of TikTok’s partnership with UEFA in reaching new sports audiences. 2020 changed the perception of sports events around the globe. Just as we’ve become accustomed to football matches without stadium crowds, the way people consume big sports events has also changed. Sport broadcasting has had to adjust to the […]
Tag archives: tiktok
UFC to deliver weekly livestreams on TikTok
UFC is the third most followed sports league on the platform, with over 6.3 million followers UFC and TikTok have agreed a ‘multi-year’ deal that will see the former deliver exclusive weekly livestreams to the platform. Starting this week with content created around the 20 February Blaydes v Lewis Fight Night in Las Vegas, the […]
Southampton FC reveals content strategy behind growing TikTok presence
The social media platform is growing in importance for sporting organisations Southampton FC has revealed the strategy behind its successful TikTok presence. The Premier League club has seen its follower count increase by 170,000, to 190,000 total, in the last year on the platform, which has growing popularity with younger age groups, allowing it to […]
Arsenal launches TikTok account with exclusive content and mini-series
The football club will use the platform to target a younger audience. Arsenal has launched an official account on social media platform TikTok. The club aims to use TikTok to target a new audience and younger demographic with “exclusive access to first-team stars, behind-the-scenes content, current trends, challenges and exclusive mini-series.” Arsenal has 70+ million […]