World’s Strongest Man turns to DIY ‘Home Edition’ format for Snapchat

The strongmen will use heavy household objects, including their own cars, for the lockdown format. The World’s Strongest Man organisation has launched a Snapchat spin-off during lockdown, called the World’s Strongest Man: Home Edition. It runs on Snapchat’s Discover page every Monday for the next 11 weeks, with eight of the world’s strongmen lifting ‘imaginative’ […]