It plans to get underway in Bermuda from April SailGP has announced the schedule for its second season, revealing that it will expand from five races to eight. It will get underway from 24 April in Bermuda, despite worries over the Covid-19 pandemic. Travelling across three continents and visiting seven new host venues, only San […]
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Professional Triathletes Organisation appoints Tim Godfrey as CMO
He joins from SailGP, where he built up the sport’s media and marketing team responsible for broadcast production and media rights sales. Tim Godfrey has joined the Professional Triathletes Organisation (PTO) in the newly created role of chief marketing officer, where he will be responsible for heading the organisation’s global media and marketing strategy. Godfrey […]
SailGP reveals 146,000 players took part in its esports format eSailGP
The esports version of SailGP proved popular at a time when the real-life races are on hold. SailGP has revealed some user engagement stats about its first eSailGP esports season. More than 146,000 unique players participated, and 55,783 individual races took place. The series, which launched at the end of last year, in partnership with […]
F1 and SailGP on building esports gains post-lockdown
Formula One head of digital business initiatives and esports, Julian Tan, and SailGP head of content, Jose Garnes, were speaking at the Broadcast Sport Tech Innovation Forum Esports have made some major gains in 2020, capitalising on the lack of live sport to build their audiences and output. Among the traditional sports to have taken […]
SailGP to release four-part documentary providing insight into the sport
The series will be broadcast in advance of the second season of SailGP next year. SailGP is releasing a new doc series, SailGP: Racing on the Edge, ahead of its second season, which launches April 2021 in San Francisco. SailGP: Racing on the Edge interviews the league’s creators, athletes and designers, to enable fans to […]
SailGP to bring fans closer to the action with onboard conversations
The competition has paired with Acronis to deliver the project SailGP and cyber protection company Acronis have announced a voice recognition project that hopes to let viewers listen to onboard conversations. The project will track every conversation on the national teams’ F50 catamarans, and then transcribe and translate them in real-time. The resulting content will […]
SailGP unveils behind-the-scenes doc series with Denmark SailGP team
The seven-part series will air monthly in the lead up to SailGP Season 2 next year. SailGP has unveiled a mini doc series going behind-the-scenes as the Denmark SailGP team prepares for Season 2 of SailGP in 2021. The series has been made in association with Team Rockwool Racing and offers ‘access-all-areas’ to the Denmark […]
SailGP launches monthly series about the sport
Each episode focuses on a different SailGP team. SailGP is launching seven-part monthly series, Winning Calls with Oracle, focused on the different teams in the sport. The series provides insight into the strategies of each national team and features SailGP athletes, coaches and data analysts rewatching SailGP’s best action to-date. SailGP presenter Ed Leigh will […]
SailGP reschedules 2020 season to 2021, voids 2020 Sydney race
High octane catamaran race tournament ditches 2020 season due to the pandemic. SailGP, the race series featuring supercharged F50 catamarans, has suspended this year’s season, rescheduling all races to 2021. The results from the 2020 Sydney race – the first and only completed SailGP event of the year – will be null and void. The […]
Roundtable: How to Build A Fan Base
The rise in new sports formats has focused attention on the best way to combine traditional media with social and digital platforms to engage with and retain audiences. In recent years, a plethora of newly devised sports formats have launched. Formats like Sail GP, Extreme E, the Six Day Series and Roborace or major one-off […]
SailGP reveals enhanced broadcast to be shown in 146 territories
It has teamed up with Whisper Films and others SailGP will be showing its second season in 146 territories around the world. In addition, the organisation has added analysis, graphics, app features, and more to enhance their broadcast around the world. It will be remote produced by Timeline from their Ealing Broadcast Centre, and use […]
Sony invests in Whisper
Left Bank and Stellify owner takes minority stake in David Coulthard’s outfit Sony Pictures Television (SPT) has secured a minority stake in sports and entertainment producer The Whisper Group, as the indie officially ends its relationship with the C4 Indie Growth Fund. Reports emerged in December that Sony was considering taking a stake in the […]
SailGP launches eSailGP esports tournament
The competition will mirror the real-life sailing races SailGP has announced the creation of an esports tournament – the 2020 eSailGP Championship – to run in conjunction with its real-life sailing competition. The organisation will partner with online sailing simulator Virtual Regatta and World Sailing to offer the competition. It comprises of seven qualification events […]
Endeavor takes minority stake in SailGP
Deal values global sailing league at £155m ($200m) Sports and entertainment giant Endeavor has acquired a minority stake in SailGP, in a deal that values the global sailing league at £155m ($200m) after its first season. SailGP takes place in harbours around the globe and culminates with a $1 million (£770,000) winner-takes-all match race. Rival […]