Revealed: How the NFL created a digital Vince Lombardi for Superbowl LV

Viewers saw the hologram/digital human combo before the big match began The work that went into creating a digital version of former NFL coach and executive Vince Lombardi for Superbowl LV has been revealed. Ahead of the Tampa Bay Buccaneers’ dismantling of the Kansas City Chiefs on Sunday, fans in the US viewing both at […]

COMMENT: Could this year see big growth for NFL’s UK audience?

Aaron Duckmanton, global head of marketing at Grabyo on why the time is right for the NFL to go large in the UK. The NFL has had a long love affair with the UK dating back to the 80s. Since 2007, the league has hosted at least one of its regular-season fixtures in London, reaching […]

NFL unveils new on-screen graphics, providing insight driven by AI/ML

The six new insights will be unveiled during the Houston Texans v Kansas City Chiefs match today (10 September). The National Football League (NFL) is working with Amazon Web Services (AWS) to add six on-screen graphics, providing additional insight to the game. These will be debuted during the season kickoff game between the Houston Texans […]

Channel 5 brings NFL back to free-to-air in the UK

Three-year-deal sees Channel 5 broadcast the iconic Monday Night Football show as well as additional NFL programming. Channel 5’s owner ViacomCBS Networks International (VCNI) has agreed a partnership deal with the National Football League (NFL) that will see Channel 5 air Monday Night Football – described as “one of America’s most iconic sports series” – […]

Sky Sports launches dedicated ’round-the-clock’ NFL channel

The channel goes to air on 3 September, ahead of the 2020 NFL season. Sky Sports is launching Sky Sports NFL – its first dedicated NFL channel – as part of a new five-year partnership between the broadcaster and league. Sky Sports has broadcast live NFL coverage for 25 years but has never previously had […]

Former ESPN CEO joins board of interactive streamer Maestro

The company adds Steve Bornstein to its advisory board during a period of growth. Live interactive streaming platform Maestro has added Steve Bornstein, the former CEO of ESPN and former CEO of NFL Network to its advisory board. He will help guide Maestro as it aims to grow from its heartland of esports to traditional […]

Fox Sports continues dive into esports with Madden NFL Invitational

The broadcaster has already agreed to show the entire eNascar iRacing Pro invitational Series while events are postponed Fox Sports continued its move into esports by airing the Esports Madden NFL Invitational on Sunday. The broadcaster has already agreed to air the entirety of the eNascar iRacing Pro invitational Series, after its first showing of […]

Sony invests in Whisper

Left Bank and Stellify owner takes minority stake in David Coulthard’s outfit Sony Pictures Television (SPT) has secured a minority stake in sports and entertainment producer The Whisper Group, as the indie officially ends its relationship with the C4 Indie Growth Fund. Reports emerged in December that Sony was considering taking a stake in the […]

Yahoo Sport reveals video hub dedicated to US sport

Yahoo Sport Presents…Tailgate aims to be the home for the UK fanbase of American major league sports Yahoo Sport UK has launched a new platform focused on American sports, called Yahoo Sport Presents…Tailgate. Tailgate is a collection of “premium video content, with fans at the heart of the experience,” says Yahoo. It’s presented by TV […]