Revealed: How the NFL created a digital Vince Lombardi for Superbowl LV

Viewers saw the hologram/digital human combo before the big match began The work that went into creating a digital version of former NFL coach and executive Vince Lombardi for Superbowl LV has been revealed. Ahead of the Tampa Bay Buccaneers’ dismantling of the Kansas City Chiefs on Sunday, fans in the US viewing both at […]

Verizon creates 5G interactive stadium and watch together option for Superbowl LV

There will also be a fan experience within Fortnite, which supporters can watch a live stream of on Twitch and Twitter Verizon is providing a 5G-powered ‘SuperStadium’ for fans to view Superbowl LV within the NFL mobile app. The SuperStadium will allow fans with an iPhone 12 and using the app to choose from seven […]

COMMENT: Could this year see big growth for NFL’s UK audience?

Aaron Duckmanton, global head of marketing at Grabyo on why the time is right for the NFL to go large in the UK. The NFL has had a long love affair with the UK dating back to the 80s. Since 2007, the league has hosted at least one of its regular-season fixtures in London, reaching […]

Channel 5 brings NFL back to free-to-air in the UK

Three-year-deal sees Channel 5 broadcast the iconic Monday Night Football show as well as additional NFL programming. Channel 5’s owner ViacomCBS Networks International (VCNI) has agreed a partnership deal with the National Football League (NFL) that will see Channel 5 air Monday Night Football – described as “one of America’s most iconic sports series” – […]