The company adds Steve Bornstein to its advisory board during a period of growth.
Live interactive streaming platform Maestro has added Steve Bornstein, the former CEO of ESPN and former CEO of NFL Network to its advisory board.
He will help guide Maestro as it aims to grow from its heartland of esports to traditional sports and beyond.
Maestro is an interactive video platform that claims an average 175% increase in watch time, 45% increase in retention, and 210% increase in revenue, compared to non-interactive platforms.
For traditional sports, the interactive elements could include seamless ecommerce integration for merch and ticketing; unique brand activations that yield better return-on-investment and actionable data; in-stream betting for any bookmaker and league; and features like chat functionality.
Ari Evans, founder and CEO, Maestro, said: “We’ve constructed the board with people of influence who can help accelerate Maestro’s vision to unlock the next generation of growth for enterprise live streamers globally. We can’t wait to work closely with Steve going forward and to learn directly from someone I genuinely admire.”
Bornstein added: “After being the CEO of ESPN and NFL Network for over 25 years, I could immediately recognise the value Maestro is bringing to the table. Broadcast needs to evolve and this platform unlocks the true potential of live streaming with new revenue opportunities that will propel the industry forward.”