F1 TV gets tune-up ahead of 2021 season and expansion

Race fans in Brazil, Czech Republic, and Slovakia will be able to tune into the service this season Formula One has updated its OTT subscription service F1 TV ahead of the 2021 season. Already available in 82 countries globally, the service is expanding to Brazil, Czech Republic, and Slovakia this year. The update was developed […]

Eleven Portugal signs up Formula E rights

It will broadcast the competition until 2023 Eleven Portugal has secured the live rights to Formula E until 2023. Starting with the Diriyah E-Prix in Saudi Arabia this Friday, the broadcaster will complement the live action with in-depth analysis and opinion from a dedicated Formula E punditry team. Portuguese fans will tune in to see […]

Eurosport backs British Speedway scheme to showcase rising stars

The broadcaster wants to help drive interest in the sport Eurosport is backing British Speedway in a scheme promoting young British talent. The five-year plan will get underway when the season commences from 1 May this year, and means that every Premiership and Championship team will include one rising star in an effort to speed […]

Extreme E partners with Al Kamel Systems for broadcast support

Al Kamel Systems will assist with TV graphics, timekeeping, and more… Extreme E has partnered with Al Kamel Systems for time keeping, TV graphic services and data information related to broadcast. Ahead of the launch of the environmentally focused electric racing series, the organisation has joined with Al Kamel Systems to assist its broadcast. The […]

Pure ETCR to reach over 250 million viewers in Eurosport partnership

The deal will see the racing series shown in more than 75 countries and territories Pure ETCR has reached a deal with Eurosport to show the competition in over 75 countries and territories. The electric racing series will use the most powerful touring cars ever built, reaching 500kW peak power – the equivalent of 670bhp. […]

Extreme E confirms Sky Sports will broadcast races

The electric racing series will get underway in March Extreme E has confirmed that its races will be broadcast on Sky Sports in the UK. The partnership with the subscription service joins the deal that the organisation has with BBC Sport – which will show races on its digital channels. Extreme E’s focus on the […]

Eurosport launches sponsored series with Ford on the future of motorsport

The series centres on the tech changes powering motorsport’s transformation, with a specific focus on the role of Ford in helping pioneer these changes. Eurosport is launching a new sponsored series, in partnership with Ford, to showcase innovations sparking changes in motorsports. The series features drivers, engineers and scientists leading the charge in motorsport’s transformation. […]

Extreme E enhances environmental reputation with cloud-based distribution

The competition is working with Base Media Cloud and Veritone to create a cloud-native storage and content distribution platform Speaking at the Broadcast Sport Tech Innovation Forum, Extreme E head of broadcast and technology, Dave Adey, Base Media Cloud managing director Ben Foakes, and Veritone senior director, customer solutions, David Candler, have explained how they’ve […]

Aurora and North One reveal innovative plans for Extreme E

Producers to create 30+ hours of live race coverage; a 20-part TV series; and 300 short films about Extreme E. Extreme E is partnering with All3Media sports production companies Aurora Media and North One, in a multi-season deal to cover the sport for TV. Extreme E uses electric SUVs to race in five remote race […]

IMG fuels rallycross and speedway content with two new shows

Monster Energy is sponsoring the two new programmes IMG has launched two new shows for rallycross and speedway fans, RX Aftertrack, and Talking Dirt. Sponsored by Monster Energy, the programmes will be broadcast through the series’ Facebook and YouTube channels on FIA World Rallycross (World RX) and FIM Speedway Grand Prix (SGP) 2020 Championship weekends. […]

Amazon Prime Video unveils Fernando Alonso documentary series

The series goes live at the end of September. Amazon Prime Video is releasing a five-part docuseries about two-time F1 world champion Fernando Alonso, who is expecting to return to Formula One next season. The docuseries, Fernando, centres on the past year as Alonso took part in the Indianapolis 500, Le Mans 24 hours and […]

Jaguar and Milk Crate Club combine for new Sir Stirling Moss Sky doc

Motorsport legend stars in the story of the first disc brake Creative consultancy Milk Crate Club and Jaguar Land Rover have collaborated to create the new Sky documentary, The Racers that Stopped the World. Telling the story of the creation of the disc brake, the programme stars the late Sir Stirling Moss in formerly unseen […]

Mercedes launches dedicated Motorsport.tv channel

It will be the first manufacturer to offer Formula One content on the platform Mercedes has launched its own dedicated channel on the Motorsport.tv OTT platform. The manufacturer joins Ferrari on the service, but will be the first manufacturer to offer Formula One-themed content. Formula E, customer racing, and other automotive projects will also be […]

Discovery secures three-year deal to show Extreme E on Eurosport and MotorTrend

Three-year broadcast deal agreed between the innovative motorsport and Discovery’s Eurosport and MotorTrend. Discovery and electric off-road motor racing series Extreme E have agreed a three-year deal that will see Extreme E content screened in over 50 European markets on Eurosport and, in North America, on streaming service MotorTrend. Eurosport and MotorTrend’s Extreme E coverage […]

F1 and AWS create six real-time stats providing insight during races

The six on-screen graphics utilise Machine Learning to analyse real-time data gathered from F1 cars. Formula One is adding six real-time racing stats to its 2020 season. The on-screen graphics have been created using a range of Amazon Web Services (AWS) services, including machine learning. The first of the stats – Car Performance Scores – […]

30 million views for F1 Esports – Virtual Grand Prix Series

Esports events bring in sizeable global audience. The F1 Esports – Virtual Grand Prix Series pulled in a total of 30 million views across TV and digital platforms during the lockdown period. The Virtual Grand Prix races attracted 21.8 million views on digital platforms alone. It was streamed on the official Formula 1 YouTube, Twitch […]

Extreme E makes TV debut with Channel 4 documentary

30-minute film will mark the first television appearance of Extreme E. Channel 4 is airing a documentary about futuristic motorsport Extreme E, which sees electric SUVs race off-road in extremely remote parts of the world. The film, titled How to Build a Racing Car, is scheduled for Thursday, 25 June – “right after Celebrity Gogglebox,” […]

UK Flat Track motorcycle racing documentary film in the making

The filmmaker behind a character-based film and mini series about the obscure motorsport and those that take part is currently looking for funding. Johny Mourgue, a director working within commercials, short films and docs (credits include FA Cup with Budweiser, Reebok and Channel 4’s Random Acts), is working on a film about Flat Track motorcycle […]

Eurosport to air MotoAmerica Superbike Championship from this weekend

Live sport returns to the broadcaster, in the UK and France. Eurosport has picked up rights to show all 10 rounds of America’s premier motorcycle championship, the MotoAmerica Superbike Championship, in the UK and France. The series, which will begin behind-closed-doors, will also be available to watch on Eurosport in 54 countries and territories in […]

Roundtable: How to Build A Fan Base

The rise in new sports formats has focused attention on the best way to combine traditional media with social and digital platforms to engage with and retain audiences. In recent years, a plethora of newly devised sports formats have launched. Formats like Sail GP, Extreme E, the Six Day Series and Roborace or major one-off […]