DAZN produces Mourinho spot for Apple TV+ sports comedy, Ted Lasso

The sports streamer aired the two-part long-form commercial series during half-time and at the end of the UEFA Champions League Final. Apple TV+ commissioned DAZN to make and distribute a two-part commercial featuring José Mourinho, which aired during the UEFA Champions League Final to promote Apple’s new sports comedy series, Ted Lasso. DAZN produced the […]

Santa Cruz bike ad gets creative during lockdown

A miniature model of Santa Cruz’ new mountain bike, in a back garden in Glasgow, replaces a planned road trip around Greece with Danny MacAskill and Josh Lewis. The advertising campaign for Santa Cruz Bicycles new mountain bike, the 5010, was originally planned to be a road trip through Greece starring Santa Cruz athletes Danny […]

Sky Creative Agency releases F1 promo

The first grand prix will take place next weekend Sky Creative Agency has released its campaign for the new Formula One season. As part of the TV, radio, print, social and digital campaign, the company has delivered a promotional video starring drivers Lewis Hamilton and Charles Leclerc for Sky Sports. Filmed across four continents in […]

STADS launches with Del Piero backing to assist targeted in-stadium ads

Advertisers will be able to target advertisements towards certain markets through broadcast Advertising platform STADS has launched with the backing of legendary Italian footballer Alessandro del Piero. Founded in 2018, the company aims to make it easier for advertisers to find the relevant games and times to place their commercials on in-stadium boards for international […]

SailGP set to unveil its first global marketing campaign

The fast-paced sailing championship has teamed up with GBH and Knucklehead SailGP is kicking off its first global marketing campaign later this month with a spot called It’s Not What You Think, which aims to highlight that “SailGP isn’t sailing in the traditional sense”. The campaign (pictured below), which launches a month in advance of SailGP’s […]