The platform allows La Liga to engage with fans through digital watch parties, trivia, and gamification La Liga has expanded its live watch party platform, which offers engagement with fans through digital watch parties, trivia, and gamification. Created through partnerships with sports fan engagement platform LiveLike and digital solutions and data-driven technology and marketing agency […]
Tag archives: tech innovation
Women’s football platform Ata Football adds interactive features
Sport Buff’s video overlays will provide ‘gamification’ experiences for fans to participate in during live games. Fan engagement and gamification specialist Sport Buff has partnered with Atalanta Media to deliver a “revolutionary broadcast experience” for Ata Football, the global destination of women’s football. Together, Sport Buff and Atalanta Media will work across live, archive and […]
Racing TV unveils virtual studio
The virtual studio has a small physical footprint but provides an expansive virtual space with four operational areas. Racing TV has unveiled a new virtual studio, designed to “take horseracing TV coverage to the next level.” The virtual studio has been built at the home of the Racing TV channel, at Ealing Studios, and has […]
Infosys serves virtual experiences for Australian Open
The company attempts to recreate the feeling of the Australian Open with AI, cloud, and 3D virtual experiences Infosys has created a series of virtual experiences to try and recreate the feeling of attending the Australian Open. Using AI, cloud technology, and 3D virtual experiences, the company has brought a number of features to the […]
BT Sport match day experience now available to all customers
This month has seen the broadcaster make the features available on Android devices BT Sport’s matchday experience features have become available to almost all customers this month. The broadcaster has now made its ‘manager mode’, watch together, and 360 offerings accessible via its Android app, with stadium experience and matchday live to be added to […]
LaLiga introduces FanCam to capture player celebrations during lockdown
LaLiga expects the FanCam to encourage players to do passionate goal celebrations for fans at home. LaLiga has introduced a FanCam at both ends of LaLiga stadiums, to enable fans to “get a closer and more personalised experience of player celebrations” while they are unable to attend matches. The idea is LaLiga players go to […]
Sunset+Vine on the future of remote production
Sunset+Vine executive producer Nick Moody backed remote production to stick around post lockdown at the Broadcast Sport Tech Innovation Forum Sunset+Vine executive producer Nick Moody has backed remote production to be one of the main improvements in broadcast production that will stay after lockdowns end. Speaking at the Broadcast Sport Tech Innovation Forum in a […]
Jonty Whitehead named president of Sport Buff
The appointment comes at a time of growth for the real-time fan engagement company. Real-time fan engagement specialist Sport Buff has appointed former head of sport for beIN Media, Jonty Whitehead as president of the company. Whitehead, who previously also held production roles at Fox Sports and Sky Sports, will lead Sport Buff’s adoption across […]
COMMENT: How sports broadcasters can adapt to opportunities in the new normal
Julien Bertin, head of Infront Productions, France, reveals how broadcasters can adapt to the new normal and take advantage of the opportunities available in sports It seemed over the early summer that everyone in the production industry’s favourite pastime was speculating how we would adapt and return following the Covid-19 pandemic. Many of us participated […]
Scott Young, F1 head at Sky Sports to lead production at Eurosport
Major appointment will build on Eurosport’s recent tech-led transformation of its production operations. Eurosport has announced another high-profile appointment with the recruitment of Scott Young as senior vice president, production and content. Young has more than 30 years experience across live sports, major event production and on-screen innovation. Young joins from Sky Sports, where he’s […]
Will Carling blog #6: The odds of placekicking
Will Carling continues his exclusive blog series for Broadcast Sport during a Six Nations tournament now abruptly halted by coronavirus. This week he looks at the insight provided by the new kick predictor on-screen graphics. To say the Guinness Six Nations Championship has been a little unusual this year is an understatement. While the last […]
Mediapro extends virtual advertising deal with Supponor
It will allow the company to continue using the tech in La Liga matches Virtual advertising company Supponor and sports production company Mediapro have agreed a long-term licensing deal for the former’s products. Supponor currently supplies its LED perimeter replacement, Digital Billboard Replacement (DBRLive), and virtual carpet, Natural Scene Augmentation (NSA,) systems to Mediapro. DBRLive […]
Pico reveals AI viewer interaction system for Israeli broadcaster
It is hoping to identify fans for future use Sport technology company Pico has revealed its AI fan interaction system currently in use by the Israeli Sports Channel (Sport 5) and used by KAN 11, the Israeli public channel for the 2018 World Cup games. Pico has supplied AI technology to the TV channel for […]
The Future Group reveals Pixotope role in Super Bowl mixed reality production
It helped to create the reveal of the NFL’s 100 All Time Team The Future Group has revealed its virtual production system, Pixotope, was used in the creation of a seven-minute mixed reality production at the 2020 Super Bowl. Six installations of Pixotope were provided for the segment – about the NFL’s 100 All Time […]
Espanyol to deploy Supponor ad tech at all La Liga home matches
Tech can be used to tailor advertising to different regions and demographics La Liga side RCD Espanyol de Barcelona are to deploy Supponor tech at all home league games. Espanyol will be making use of the company’s DBRLive virtual replacement technology and NSA virtual carpet placement solution. These are used in conjunction with LED perimeter […]
STADS launches with Del Piero backing to assist targeted in-stadium ads
Advertisers will be able to target advertisements towards certain markets through broadcast Advertising platform STADS has launched with the backing of legendary Italian footballer Alessandro del Piero. Founded in 2018, the company aims to make it easier for advertisers to find the relevant games and times to place their commercials on in-stadium boards for international […]
Using cloud technology to scale up business and monetise content
SPONSORED: Copa90 and Aurora Media Worldwide have leveraged cloud technology to improve their businesses The explosion of new sports content viewing platforms presents new challenges for companies in sports media, dealing with management, storage, processing and delivery of huge data sets. Two companies that have solved this problem by leveraging cloud technology to scale-up their […]
Game on: the ever-growing production values of esports events
Head of marketing & communications at live production specialists EVS, Sebastien Verlaine, gives a view into the world of esports production Across online and TV it is estimated that more than 500 million people around the world are watching other people play video games. Yet, as esports continue to grow in popularity, tournament producers are […]
Sky Sports and Comcast launch sports tech accelerator
Initiative aims to train, mentor, develop and fund 10 sports tech startups Sky Sports and Comcast NBCUniversal are launching ‘SportsTech’, a global accelerator programme to mentor, develop and fund sports tech startups on both sides of the Atlantic. NBCSports, Gold Channel, NASCAR, US Ski and Snowboard and USA Swimming are also involved in the launch. […]