Sport Buff’s video overlays will provide ‘gamification’ experiences for fans to participate in during live games.
Fan engagement and gamification specialist Sport Buff has partnered with Atalanta Media to deliver a “revolutionary broadcast experience” for Ata Football, the global destination of women’s football.
Together, Sport Buff and Atalanta Media will work across live, archive and shoulder content for Atalanta Media’s league partners – Barclays FA WSL; D1 Arkema; and the FlyerAlarm Frauen-Bundesliga.
Sport Buff’s video overlays provide interactive gamification experiences for fans, in the form of predictions, polls, trivia and more. Fans can play with and against their friends while watching the sports content.
Ata Football will use Sport Buff to enhance its portfolio of live rights, highlights and archive content, as well as to produce original programming, including interactive coaching tutorials.
Jonty Whitehead, president and founder of Sport Buff, said: “The growth and interest in women’s football has been exceptional over the last few years and Atalanta Media have positioned themselves as the market leaders in bringing that content to an expanding audience. Adding Sport Buff to their output will mean those fans will have their voices heard and make this a truly innovative place to watch your footy.”
Esmeralda Negron, co-founder of Atalanta Media, added: “Ata Football’s commitment to building a community by providing access and valuable experiences to fans and young players of the game aligns well with Sport Buff’s mission to provide fans with an interactive, engaging experience.”