Sky Sports Racing and Racing TV will continue to broadcast the world’s richest horse race in the UK HBA Media has licensed the live production of the 20 February Saudi Cup to eight new broadcasters. The addition of RAI (Italy), Sky Italia (Italy), Sport TV (Portugal), Setanta (Baltics), Movistar (Spain), NENT (Scandinavia), CYTA (Cyprus) and […]
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HBA Media secures worldwide coverage of the Saudi Cup
It will have a potential reach of more than 400 million HBA Media has secured worldwide coverage of the world’s most valuable horse race, the $20 million (£15.45m) Saudi Cup. The international horse racing media rights agency has worked to make sure that the race will be broadcast in every major continent to over 100 […]
Title sequence for Saudi Cup unveiled
Visually striking creative work was helmed by renowned sports director Daryl Goodrich HBA Media has revealed the title sequence and graphics for its coverage of the inaugural Saudi Cup, which takes place on 29 February in Riyadh. The 30-second creative for what’s being described as “the world’s richest race” was directed by award-winning sports film […]