Formula 1 speedily unveiled its enjoyable esports series, F1 Virtual GP, to replace real Grand Prix races during lockdown. It went out across digital and linear TV to millions of racing fans. Formula 1 global head, digital media and licensing, Frank Arthofer talks to Broadcast Sport editor Jake Bickerton about the F1 Virtual GP series, […]
Tag archives: Grand Prix
F1 offers fans a chance to have their name on the chequered flag
The rest of the F1 season will feature chequered flags emblazoned with the names of fans, to raise money for the #WeRaceAsOne campaign. A charity initiative by the F1, fulfilled by memorabilia platform F1Authentics, provided F1 fans the chance to buy and have their names on the squares on the race-ending chequered flag for this […]
30 million views for F1 Esports – Virtual Grand Prix Series
Esports events bring in sizeable global audience. The F1 Esports – Virtual Grand Prix Series pulled in a total of 30 million views across TV and digital platforms during the lockdown period. The Virtual Grand Prix races attracted 21.8 million views on digital platforms alone. It was streamed on the official Formula 1 YouTube, Twitch […]