Live NASCAR races and 200 hours of on-demand content annually will be available in each territory. NASCAR has agreed new international broadcast rights deals to extend coverage of the motorsport to nearly 200 countries and territories in more than 25 languages. Working with its broadcast agency partner IMG, NASCAR now has a potential household reach […]
Tag archives: rights
Eurosport secures rights to UCI cycling events
The deal gives Eurosports exclusive rights to premium UCI events in more than 35 markets and territories across Europe. Eurosport has picked up the live rights to multiple premium Union Cycliste Internationale (UCI) events this year. The events include the UCI Road World Championship, UCI Track Cycling World Championship, UCI Mountain Biking World Championship, BMX […]
High-profile PTO triathlon at Daytona gains global broadcaster support
The PTO 2020 Championship at CHALLENGEDAYTONA includes all the major triathletes, including Alistair and Jonny Brownlee. A triathlon that takes place at the iconic 500-acre motorsports complex Daytona on 6 December will be shown in more than 100 countries globally, following broadcast deals secured by IMG. The Professional Triathletes Organisation (PTO) 2020 Championship at CHALLENGEDAYTONA […]
Sky Sports to show 30 live British Basketball League matches a season
Sky Sports picks up a two-year deal to show the highest level of professional basketball in the country. Sky Sports will show 30 live British Basketball League (BBL) matches a season, including the BBL Trophy Final, BBL Cup Final and the BBL Playoffs. It comes after the broadcaster secured a two-year agreement with the league. […]
Extreme E picked up by Virgin Media Television in Ireland
The broadcaster will air all the live Extreme E races as well as a range of highlights programmes. Virgin Media Television has picked up the rights to broadcast electric off-road SUV racing series Extreme E in Ireland. The five-event Season 1 race calendar for Extreme E is scheduled to begin in March 2021. Races take […]
Eurosport extends rights deal to air FIM Motocross World Championship
The deal follows Eurosport Events announcing a long-term partnership with the FIM to promote its events. Eurosport and Infront Moto Racing have extended their agreement to screen the FIM Motocross World Championship for a further three seasons (2020-22). All Motocross GP and MX2 races will be shown live on Eurosport and the Eurosport app. Meanwhile, […]
Sky Sports wins rights to British & Irish Lions Tour to South Africa, 2021
It’s an extension of a rights partnership that now covers 25 years. Sky Sports has picked up the exclusive live rights to the British & Irish Lions Tour to South Africa next year. The rights includes the Tour’s three tests as well as five warm-up matches. This is the 25th year of the partnership between […]
New streamer Peacock picks up Premier League live rights in the USA
NBCUniversal-owned service to air 175 live matches in the Premier League 2020-21 season, and offer full match replays for all 380 games. NBCUniversal’s streaming service Peacock has picked up live rights for the Premier League 2020-21 season in the US. It will stream 175 live Premier League matches on the paid-for Peacock Premium strand. Meanwhile, […]
DAZN triples Bundesliga coverage in Germany, Austria and Switzerland
The streamer wins four-year deal to extend its coverage of the German football league. DAZN is to triple its Bundesliga coverage in Germany, Austria and Switzerland from 2021, after picking up rights to show every Friday and Sunday Bundesliga football match. The streaming service will broadcast 106 matches per season in a four-year rights deal, […]
COMMENT: Esports and broadcast – The legal issues of partnership
Hayley Brady, partner and UK head of media and digital, Herbert Smith Freehills (pictured below) on the potential legal pitfalls to overcome when broadcasting esports events. The Covid-19 pandemic has stripped global television schedules of traditional content, with sports broadcasters instead sourcing a great deal of fresh content from esports. Well-publicised examples include Sky’s multi-day […]
Innovating for the modern sports fan
The average sports fan is smarter than ever. Not only with how they watch an event, but also with the information imparted to them while doing so. And while that insight is ultimately used to drive the conversation across social rather than the household or pubs like it once used to do, it is important […]