Live NASCAR races and 200 hours of on-demand content annually will be available in each territory.
NASCAR has agreed new international broadcast rights deals to extend coverage of the motorsport to nearly 200 countries and territories in more than 25 languages. Working with its broadcast agency partner IMG, NASCAR now has a potential household reach of 500+ million homes.
Live NASCAR races can now be seen in countries including China, India, Brazil and Russia, Canada, Mexico, the United Kingdom, Germany, France, Italy and Spain.
Broadcast partners include China’s Tencent, Discovery in India, Sweden’s Viasat, TSN in Canada and ESPN in Latin America.
This season marks the second year of NASCAR’s partnership with Tencent, which will air nine NASCAR Cup Series races live, including the DAYTONA 500. In addition to live racing, the NASCAR International Production group delivers around 200 hours of on-demand content annually.
Nick Skipper, NASCAR senior director, media strategy, said: “NASCAR is a strong global brand, and we take great pride in growing the sport to every corner of the world. It’s a pleasure working with best-in-class partner IMG to deliver NASCAR entertainment to new and existing audiences internationally.”