COMMENT: Could this year see big growth for NFL’s UK audience?

Aaron Duckmanton, global head of marketing at Grabyo on why the time is right for the NFL to go large in the UK. The NFL has had a long love affair with the UK dating back to the 80s. Since 2007, the league has hosted at least one of its regular-season fixtures in London, reaching […]

NFL unveils new on-screen graphics, providing insight driven by AI/ML

The six new insights will be unveiled during the Houston Texans v Kansas City Chiefs match today (10 September). The National Football League (NFL) is working with Amazon Web Services (AWS) to add six on-screen graphics, providing additional insight to the game. These will be debuted during the season kickoff game between the Houston Texans […]