The rise in new sports formats has focused attention on the best way to combine traditional media with social and digital platforms to engage with and retain audiences. In recent years, a plethora of newly devised sports formats have launched. Formats like Sail GP, Extreme E, the Six Day Series and Roborace or major one-off […]
Tag archives: ineos
Kipchoge marathon reaches 500m+ TV viewers
The INEOS 1:59 Challenge gets 4.9m YouTube views and reached 500m+ TV viewers Host broadcaster Sunset+Vine has revealed viewing figures for Eliud Kipchoge’s successful attempt at breaking the 2-hour marathon on Saturday morning. The marathon, which took place in central Vienna, saw Kipchoge finish in just 1h59m40s. It was streamed live on YouTube, broadcast on […]
BBC and Eurosport to live stream Ineos 1:59 Challenge
Broadcasters are the latest to pick up rights to Eliud Kipchoge’s attempt to run the first sub-two-hour marathon The live broadcast rights for long-distance runner Eliud Kipchoge’s attempt to run the first sub-two-hour marathon – the Ineos 1:59 Challenge – have been picked up by the BBC and Eurosport (pan Europe and pan Asia). They […]