60-second spot went live over the weekend.
Sky has released a 60-second spot celebrating the return of live sport. It’s a continuation of its #IAmSport campaign, and was made by its in-house wing, Sky Creative Agency.
The Comeback went live over the weekend and is a “rousing message from sport to its fans ahead of the return of live competitions this month,” says Sky Creative Agency.
The promo reels off some of the greatest sporting comebacks of all time, to showcase sport’s ultimate return after lockdown.
Sky Creative Agency’s ECD, advertising, Robin Garton, said: “The Comeback is a beautifully simple idea that marries a truth about sport in general with how people feel about its return, and that is then executed in a way that feels worthy of the moment.”
Simon Buglione, Sky Creative Agency managing director and MD of brand and creative for Sky, adds: “What started life as a simple promo has become the backbone of Sky Sports’ celebration of live sport as it starts to return to our screens. It’s an excellent piece of work.”
The Comeback – credits
Agency: Sky Creative Agency
Simon Buglione – Managing Director, Brand & Creative
Robin Garton – Executive Creative Director, Advertising
Lee Parker – Executive Creative Director, Promotions
Bruce Crouch – Creative
Simon Cole – Creative Lead Sport
Chris Kirtley – Promo Creative
Stu Burley – Promo Creative
Mark Blythe – Promo Creative
Liam Barry – Promo Creative
Josh Moakes – Promo Creative
Christian Pickwoad – Promo Creative
Raj Karia – Promo Creative
Kate Nettleton – Head of Strategy & Planning
Fiona Mukherjee – Senior Planner
Paul Mortimore – Head of Production
Paul Coward – Campaigns Producer
Diego Caicedo-Galindo – Assistant Producer
Susanne Freyberg – Senior Account Director
Nick Judd – Account Director
Natasha Holmes – Account Manager
Client: Sky Sports / Sky Marketing
Lyssa McGowan – Chief Consumer Officer
Carli Kerr – Director of Premiums
Robbie Balfour – Marketing Director, Premiums
Sally Miller – Head of Brand Marketing
Laura Pinnell – Marketing Controller
Charlotte Harvey – Marketing Graduate