The deals will broaden the range of different sporting events available through the platform. Adventure and lifestyle sport TV channel EDGEsport, which is owned and operated by IMG, has secured deals in new genres of sports with Amaury Sport Organisation (ASO) and GAME Sports Management. The deal with ASO, the organiser of the Tour de […]
Tag archives: niche sport
Facebook eyes niche sports
Social media giant’s strategy is to focus on live events that are ‘under-served’ by broadcasters Facebook is concentrating its sports strategy on “underserved” events that are not being shown by the traditional broadcasters, according to the US tech giant’s head of global live sports. Peter Hutton cited sports including surfing and Ironman as appealing […]