The piece of music will be used to build up the atmosphere of matches, currently played behind closed doors. The Premier League has launched sonic branding for the 2020/21 season, including an ‘anthem’ to be played at Premier League stadiums pre-kick-off. The track was produced by Dave Connolly, of Molecular Sound, and performed by a […]
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COMMENT: Hitting the right notes with music on sports productions
Charles Gadsdon, global director of growth EMEA, MassiveMusic on the importance of creating a sonic brand for TV sport. In football, music is arguably just as important as the club badges, colours and nicknames. Whether the chorus of fans in the Kop singing the moving You’ll Never Walk Alone to the playful I’m Forever Blowing […]