Premier League unveils new ‘anthem’ as part of sonic branding refresh

The piece of music will be used to build up the atmosphere of matches, currently played behind closed doors. The Premier League has launched sonic branding for the 2020/21 season, including an ‘anthem’ to be played at Premier League stadiums pre-kick-off. The track was produced by Dave Connolly, of Molecular Sound, and performed by a […]

COMMENT: What does the Future of Sport Look Like?

Luke Gaydon, Business Development Sports, Accedo investigates the options for broadcasters aiming to pump atmosphere into fan-free sports broadcasts. In these uncertain times, there are two key questions that sports clubs, leagues, and content providers are asking: How do we get fans back into stadiums safely?; And until then, how do we deal with a […]

COMMENT: How to create authentic fan sounds for empty stadiums

DAZN’s Andres Veredas Salazar on creating authentic audio for the Bundesliga’s return to live matches. The sounds are pieced together in real-time from an archive of last season’s matches to create realistic soundscapes for each game. Replicating the atmosphere created by 70,000 fans is no easy task but by adapting existing DAZN technology, we felt […]