Ex-Leicester City player behind social media project The Wave House

Agency co-created by Jidé Maduako creates format to house six social media influencers for six months in what he describes as an environment akin to a “professional sports academy”. Yoke Network, the influencer marketing agency created by former Leicester City footballer Jidé Maduako has created The Wave House – what sounds like a Big Brother […]

LTA launches tennis mini-series with British Olympian Aimee Fuller

The first episode in the six-part series is live now on IGTV, Facebook and YouTube. The National Governing Body of tennis for Great Britain (LTA) has launched a six-part digital mini-series called The Showdown, with British Olympian Aimee Fuller. Designed for social platforms, the series will run across LTA and influencer channels over the next […]