Gfinity wins ePremier League contract for third year running

Registration for the tournament opens next week, with the qualifiers kicking off in January 2021. Esports company Gfinity has been appointed as the tournament operator for the third season of the ePremier League (ePL). Gfinity has operated both previous tournaments, which gives UK-based players the opportunity to win the ePL title for their favourite club […]

Gfinity lands six-figure sum to deliver Cadbury-sponsored esports event

The company will organise, produce and live stream the entire event. Cadbury has appointed esports producer Gfinity to deliver new gaming tournament, the Cadbury Heroes Parents League. The knockout competition will take place on an as yet unspecified “leading games title” and will consist of 12 teams of two players. The teams will be made […]

BT Sport picks up UK rights for esports racing tournament, V10 R-League

The broadcaster joins ESPN and Starzplay in broadcasting the new esports series around the world. BT Sport, ESPN and Starzplay Arabia have all picked up rights to air season 1 of Global Racing Series virtual racing competition, the V10 R-League. It makes the tournament one of the most widely syndicated sports competitions, with broadcast coverage […]

Formula 1 agrees deal with Gfinity for production of F1 Esports Series

The deal is for a two-year extension to the relationship between the two companies that began in 2017. Formula 1 has extended its relationship with esports company Gfinity for content production and operational support around the F1 Esports Series in 2020 and 2021, and the 2022 qualifying events. The Gfinity Arena in London will be […]

Graham Wallace joins Eleven Sports investor Aser Ventures as CFO

High-profile appointment for the investment platform. Aser Ventures Group, whose portfolio of companies includes Eleven Sports, has appointed Graham Wallace as chief corporate and finance officer. Wallace joins from Gfinity, while his CV includes CFO for MTV Europe and CFO for IMG Media. He has also held leadership roles in football as Manchester City COO […]

BT Sport kick starts first of series of esports formats in partnership with Gfinity

BT Sport FIFA Challenge is the first in a series of esports formats BT Sport hopes will continue after the pandemic. BT Sport has unveiled a celebrity-led esports series, in partnership with Gfinity. The BT Sport FIFA Challenge series includes Robbie Savage, Joe Cole and Ugo Monye captaining teams with rugby and football stars. There’s […]

Gfinity to operate the second ePremier League Invitational Tournament

Esports company continues its association with the tournament that sees Premier League players competing on FIFA 20. Gfinity has won the contract to operate the second instalment of the ePremier League Invitational tournament, following its involvement in the inaugural tournament last month. The latest ePremier League Invitational will see a different group of Premier League […]

Viewpoint: The appeal and thrill of esports

Amanda Lawson, global head of content at esports company Gfinity on the thrill of the game. Having spent 20 years working in sport, from football through combat sports and more recently in esports, I thought I had seen everything. I am sitting in our broadcast gallery in Fulham, sitting in a different room to my […]