Ian Sharpe, CEO of Promethean TV, on the efforts being made by the sports industry and sports TV to encourage and enhance fan engagement during lockdown, and some things that haven’t worked. When we launched Promethean TV in 2016, the year 2020 seemed remote – a date with which to conjure the future. We talked […]
Tag archives: fan engagement
Roundtable: How to Build A Fan Base
The rise in new sports formats has focused attention on the best way to combine traditional media with social and digital platforms to engage with and retain audiences. In recent years, a plethora of newly devised sports formats have launched. Formats like Sail GP, Extreme E, the Six Day Series and Roborace or major one-off […]
Innovating for the modern sports fan
The average sports fan is smarter than ever. Not only with how they watch an event, but also with the information imparted to them while doing so. And while that insight is ultimately used to drive the conversation across social rather than the household or pubs like it once used to do, it is important […]