The production was shot pre-pandemic and focuses on how water complacency impacts on society.
Creative agency Brave have produced a film – The End of Football – featuring Manchester City players, for global water technology company Xylem, to drive awareness of escalating water challenges.
The film, which was shot at Etihad Stadium, features numerous Manchester City players and tracks one girl’s journey as a Manchester City fan to show the detrimental impact water complacency can have on society.
By 2045, projections estimate more than five billion people could suffer water shortages. For many football fans the reality of living with extreme water scarcity is now just one generation away.
Declan Garvin, business director at Brave, said: “The whole Brave team is thrilled to continue maximising the potential of the Xylem-Brave partnership for such an important and pressing global issue as water shortage.”
Joseph Vesey, senior vice president and chief marketing officer at Xylem, added: “Though The End of Football campaign was conceived and shot before the coronavirus pandemic brought a temporary halt to football, the message behind the campaign has never been more appropriate.”
Credits The End of Football Creative Agency
Brave Agency Account Team
Declan Garvin, Business Director
Nicky Da Silva, Account Director Agency Creative & Production
Dipesh Mistry, Associate Creative
Director – Art Director
Drew Haselhurst, Associate Creative Director – Copywriter
Paul Pearson, Creative Director
Carl Gonsalves , Agency Production Director Production company
Great Guns Production team
Roar Uthaug, Director
Laura Gregory, Executive Producer
Richard Skepper, Producer
Mathew Alden-Morris
Sy Turnbull, DOP
Julia Knight, Offline Editor Post-Production Company
Coffee & TV Post-Production – CGI, VFX & Grade
Johnny Fairburn, Executive Producer
Simona Cristea, Colourist VFX Lead
Pete Rypstra VFX Shoot Supervisor
Jim Radford Motion Design & Animation
Jess Gorrick 2D artists
Rory Whittle, Laura Smith, Ben East, Nick John CG artists
Tom Carrick, John-Paul Harney, Luke Tickner, Daniel Sidi, Josh George, Jonny Grew, Vladimir Venkov Music & Sound Design
SIREN, Music Music & Sound Design
Factory Studios, Sound Design
Mark Hills, Composer & Sound Engineer
Lou Allen, Executive Producer
Soho Voices, Voiceover Casting & Recording Exposure (media channels)
MCFC channels and plan via DAZN, online, social and some VOD
Creative agency Brave have produced a film – The End of Football – featuring Manchester City players, for global water technology company Xylem, to drive awareness of escalating water challenges.