Michael Sun has left his role as chairman and CEO of SlamBall Asia to join the company
Eleven Taiwan has appointed Michael Sun as managing director, just weeks after it extended its distribution in the country.
Sun joins the broadcaster after being CEO and chairman of SlamBall Asia – a form of basketball played with four trampolines in front of each net.
In addition, Sun has experience in sports, media, investment and technology with China Trust Group, IMG, 11 Group, Lissajous Ventures and others, across a 30-year career. As well as Taiwan, he has worked in mainland China and Europe.
He replaces Simone Kang, who left in July 2020 after four years at the helm.
This appointment comes just after Eleven Taiwan extended its distribution network. Its two channels are now available via major cable operators including Kbro Co, Taiwan Broadband, China Network System and Taiwan Optical Platform.
This makes it the leading sports platform in Taiwan, available to over two million additional viewers.
Sun said of his new role: “Eleven have built up a compelling platform in Taiwan– with an exciting mix of local and international sport and a platform agnostic approach that delivers for fans however they want to consume their sport. I’m looking forward to leading the continued growth of our Taiwan operations in the years ahead.”
Eleven CEO, Luis Vicente, added: “Michael Sun brings with him a huge amount of experience in content creation and events, a deep passion for sport and a long track record of innovation. He will help us to build on the excellent work done so far in Taiwan and to fulfil our group wide ambition of democratising access to the best live sport content for fans around the world. I’m excited to welcome Michael to the Eleven family.”
Eleven Taiwan launched in 2016, and has an offering that includes the Chinese Professional Baseball League and Top Volleyball League alongside the best international sport including the Premier League and NBA.