Streaming platform Joymo will host live streams within a branded channel, and also provides the option of automating the production of games.

Basketball Ireland has teamed up with sports tech company Joymo to host live streams of its games.

Norwegian company Joymo offers sports teams and federations two options – the first is to live stream self-produced content to Joymo’s online platform within a branded channel on Joymo that fans can sign up to.

The second option is to purchase an automated 4K AI camera from Joymo for a one-off payment of around £4K. This streams content directly to their OTT platform for fans to watch live. The production is automated, and remotely handled, so no operators are required on site. Joymo says: “You simply set it up and hit record, opening your matches up to a new audience and producing a new revenue stream.”

All streams can be monetised through micropayments for watching and sponsorship.

Basketball Ireland’s deal with Joymo enables 25 clubs throughout Ireland to access the first option, providing a platform to stream self-produced content.

Joymo CEO Mike Emery, said: “We offer sports clubs, at all levels, the opportunity to stream directly to their fans and members. In these difficult times, when it is harder to physically watch your local team, we want to enable that connection and empower clubs through our technology.”

Leave a comment