The channel will include behind-the-scenes content from this weekend’s Nürburgring 24 Hours race.
Audi has launched a dedicated channel on OTT platform Motorsport.tv.
The channel will kick off with behind-the-scenes content from the Nürburgring 24 Hours race which includes nine cars built by Audi Sport customer racing.
Seven are Audi R8 LMS GT3 cars, and there’s also an Audi R8 LMS GT4 and an Audi RS 3 LMS.
More broadly, the channel plans to showcase the drivers and cars that compete in Formula E, DTM and customer racing events.
Audi will have access to Motorsport Studios, Motorsport Network’s global production and distribution platform, to help curate new digital content and target it to the desired audience.
Motorsport Network has a monthly audience of around 56 million. The site includes an exclusive archive of the 24 Hours of Le Mans, as well as 26 million images and footage dating back to the first F1 race.
The platform provides more than 1,000 live streams a year as well as race highlight, original shows and documentaries dedicated to cars and racing. Mercedes and NASCAR already have dedicated channels on Motorsport.tv.
Stefan Moser, head of motorsport communications, said: “The channel on Motorsport.tv allows us the chance to increase our audience and reach more motorsport fans from around the world. We look forward to sharing the success of Audi Sport. The 2020 Nürburgring 24 Hours is a perfect time for us to launch the channel.”
James Allen, president, Motorsport Studios, added: “Starting this weekend, fans of the legendary Audi Sport brand can enjoy behind the scenes action and get closer to the sport through this new channel. Audi will be able to share its digital media storytelling with existing and new fans around the world and the videos will additionally be embedded via our Motorsport.tv player on our racing platforms for maximum distribution.”