The cricket governing body points to the U19 World Cup and the Women’s T20 World Cup for its success in gaining 1.65 billion views on the platform
The International Cricket Council (ICC) has revealed that it is the leading sports body in terms of video consumption on Facebook in 2020.
The governing body has attracted 1.65 billion views since the beginning of the year, in figures based on findings from the Facebook-owned analytics tool CrowdTangle.
The ICC points to the majority of those coming from viewership of the under 19’s World Cup and the Women’s T20 World Cup. 747 million tuned in to the former and 1.1 billion to the latter across the ICC’s channels earlier this year.
Once the Covid-19 lockdowns stopped live sport, the ICC moved on to archive footage. Campaigns such as From the Vault, and CWC19 Rewind continued growth in combination with talk shows such as Cricket Inside Out and 100% Cricket.
This proactive approach during the lockdowns led to the ICC Facebook page drawing 2.5 times more engagement than other leading leagues and sports bodies during the April-June period.
Cricket now has more content on offer with the return of live sport. The England test and one day sides recently completed entertaining series against the West Indies and Ireland respectively, while in South Africa an innovative three-team format has been featuring, among other returns to a semblance of normality for the sport.