Cloud video editor to be used by the club for editing and distributing live and archive content on social platforms.
Arsenal Football Club has announced it’s to use cloud video platform Blackbird for the speedy editing and publishing of content to fans.
The club, which has a combined following of 70+ million fans across its social channels, plans to use Blackbird to create short-form online video content.
This will include clips of live matches (once these eventually start again), press conferences and training sessions, as well as compilations of videos from the team’s archive, for distribution across Twitter, Facebook, Instagram and YouTube.
Blackbird CEO, Ian McDonough, said: “Having Arsenal as Blackbird’s newest customer is a real thrill. Their video production teams have a fast-growing reputation of high-quality output. Like many teams with discerning global fan bases they have distributed video creators across multiple sites. With Blackbird they solve the puzzle of working collaboratively and remotely while turning around high-quality content quickly and cost effectively.”